Pro AV news, trends, and expert voices for the AV industry
Pro AV Today, hosted by Ben Thomas, covers the latest developments in professional audio-visual technology, including new products, industry trends, and the people driving change across the AV sector. The show gives AV professionals, integrators, and technology buyers a consistent source of expert-driven news and analysis. Published on MarketScale, it reaches a targeted B2B audience across the professional AV industry.
Infrastructure, AI, and the workforce redefine what's deployable
Pro AV Today argues that physical systems now sit at the convergence of IT, energy, and human capital. The channel proves it through on-site reporting, vendor partnerships, and concrete labor and market-size data.
Pro AV Today builds its thesis on a single conviction: the audiovisual industry is no longer about specs, but about solving real-world operational constraints at scale. The channel finds proof in three recurring patterns: the convergence of AV systems into IT infrastructure and energy grids; the emergence of AI, portable, and immersive technologies as solutions to mission-critical problems; and the acute labor shortage now limiting industry growth. Each episode digs into a vertical—healthcare, hospitality, defense, utilities, rural broadband, security—and asks how AV professionals must adapt when IT buyers, energy demands, and workforce gaps reshape what's actually deployable.
Drawn from InfoComm 2026 felt different: less specs, more… and 3 more →
“This is probably the first time in three or four years I've left InfoComm feeling this optimistic about where the industry is headed.”
Pro AV Today host, InfoComm 2026 recap
By the numbers
What the channel argues
Who and what shows up
Keysight Technologies
Technology provider
Noted the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms for unstable, infrastructure-poor conditions.
Field Nation
Labor analytics firm
Sourced the 72% statistic on AV integrators citing talent shortages as their biggest challenge.
AVIXA
Industry association
Provided the $422 billion market projection for Pro AV by 2029 and the $402 billion projection by 2028, plus data on global Pro AV market growth and workforce complexity.
Kumar Sokka
Security industry leader
Discussed how security buyers now include IT, HR, and compliance leaders, reshaping how companies balance innovation with operational stability.
Fredrik Nilsson
Vice President of the Americas, Axis Communications
Discussed how AI, cloud computing, and new compression standards are reshaping security technology deployment and creating new business opportunities.
Questions this channel answers
How are AV systems now integrated into IT infrastructure?
AV systems sit on the IT backbone with cloud adoption accelerating; the majority of newly upgraded conference rooms now require network-centric workflows compared to five years ago, driven by hybrid work normalization and digital infrastructure rebuilding.
Real-World IT Practices Are Streamlining AV Deployments … →What is the biggest threat to AV integrator profitability?
Seventy-two percent of AV integrators cite talent shortages as their most pressing challenge, driven by retirements, increased project complexity, and rising demand across education, healthcare, and retail sectors.
Talking Recruiting, Retention and Everything in Between … →How can AV integrators scale without adding local staff?
Flexible, scalable service models like LinkLab help integrators expand regional reach and navigate labor shortages without requiring local hiring, while supporting CTS-certified training and industry standards.
How AV Integrators Can Face the Challenge of Scaling The… →What will change about how B2B buyers make decisions?
Gen Z will comprise over 30% of the workforce by 2030 and will expect brand authenticity, seamless experiences, and messaging beyond traditional product specs; legacy brands must recalibrate their storytelling strategies.
Marketing to a New Generation of B2B Buyers →Why is portable AV critical for mission-critical response?
Portable AV systems with low-latency, mobile-ready platforms must operate reliably in unstable, infrastructure-poor environments where power outages, damaged infrastructure, and unreliable networks are common; they enable real-time response and public safety operations.
AV Anywhere: Portable AV Systems Are Now Essential for M… →Best place to start
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for ConsistencyEstablishes the channel's core thesis: AV no longer stands alone but sits on IT infrastructure, forcing the industry to rethink deployment, security, and skill requirements.
Talking Recruiting, Retention and Everything in Between for the AV IndustryGrounds the channel's second core argument with hard data: 72% of integrators cite labor as their binding constraint, not technology or capital.Industry context
The professional AV market is expanding across corporate, media, entertainment, venues, and retail sectors, with industry focus shifting toward cloud production, virtualized control rooms, and AV-IT convergence.
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