Professional AV
An Industry Guide for ISE 2025 and Beyond
The Pro AV industry gathers to shape 2025's technology priorities, from AI integration to immersive experiences
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Key takeaways
ISE 2025 features themed halls for a personalized attendee experience.
Emerging trends include AI, cloud solutions, and digital art across various sectors.
A robust content program offers themed tracks for deeper industry insights.
Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025 promises to set the tone for the year ahead, spotlighting transformative trends like AI, cloud technology, and immersive experiences.
So, as we gear up for ISE 2025, the question arises: How can attendees maximize their experience to stay ahead of the curve in such a dynamic industry?
Welcome to Pro AV Today, where host Ben Thomas delves into the latest developments shaping the industry. In this episode, Ben sits down with Michael Blackman, Managing Director at Integrated Systems Events, to discuss the significance of ISE 2025, how the event is evolving, and why it remains an essential gathering for industry professionals.
Key highlights from the conversation:
- A Curated Experience for New and Returning Attendees: ISE has segmented its show into themed halls for specialized focus, from residential solutions to live events and education technology, ensuring tailored experiences for all visitors.
- Emerging Trends to Watch: AI, cloud-based solutions, esports, and digital art are driving innovation across sectors like hospitality, retail, and broadcast, making ISE 2025 a hub for exploring these advancements.
- Education and Exploration: A robust content program, including themed tracks on AI and immersive experiences, offers attendees the tools to gain deeper industry insights and discover creative applications.
Michael Blackman is the Managing Director of Integrated Systems Events and a prominent leader in the Pro AV and systems integration industry. With over 40 years of experience in technology events and publishing, he has built ISE into the world's largest AV and electronic systems exhibition, growing it from a single hall in 2004 to a globally renowned event. Known for his expertise in business development, strategy, and marketing, Blackman has successfully launched numerous technology events across Europe and was inducted into SCN Magazine's AV Hall of Fame in 2023.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
