One system to create, produce, approve and publish.
Turn your customers, colleagues, channel partners, and sales team into creators.
One operating system for expert-led content.
It turns your team’s expertise, and the work your systems already produce, into content that reaches buyers and the AI engines they ask.
You set the strategy and approve the work. The system coaches your people, produces, governs, and publishes, so a team of five runs the output of five hundred.
Create
Pull the raw material in, however it shows up. Send a media request and an expert records a clip on their own time. Capture a customer at an event or a remote recording from any device. Pull the activity straight out of the tools your team already works in, like GitHub, Gong, and Jira.
Produce
Turn what you captured into finished media. AI shapes raw input into articles, clips, and video, and professional editors refine it for clarity and brand alignment, so every piece is ready to use.
Approve
Route every piece through your team before anything ships. Brand standards, accuracy, and compliance are built into the workflow, so distributed creation stays governed. This is what makes user-generated content work in regulated B2B.
Publish
Put the media to work. Download and post it on your own systems, share it with your audience, and push it to social. Publish to your channels and ours, including podcasts on the major podcasting platforms. The same media lands in a searchable library your reps can pull from in any deal.
Measure
Measure what the media did. Track Generative Engine Optimization (GEO) performance with AI Visibility, how your content surfaces in AI answer engines, alongside engagement and what works in Google Analytics and beyond.
One expert conversation. Twelve pieces of content.
Your people create. Our team turns one production into many pieces of content. Don’t let B2C have all the fun. The short-form video that does so well on social and YouTube works just as well in B2B. Coach your expert, capture one session, and our editors cut it into clips for every channel, route them through your team for approval, and publish the full set on-brand. You bring the expertise. One production becomes a steady run of content wherever your market is watching.
Your team records a quick clip from the floor at a trade show. No crew, no script, no plan.
The companies AI recommends are the ones whose experts keep publishing.
ChatGPT, Perplexity, Gemini, and every major AI engine recommend the companies with the most published evidence behind them. MarketScale turns your experts', customers', and partners' content into exactly what AI can cite, built into the platform. Give the engines that evidence, and your brand is the one they name.
See how AI Visibility works
Want the short version?
Tell us about your company and we will show you where your expertise becomes content.
One system. Every content motion.
The same capture, approve, and publish workflow powers the work every B2B team is already trying to do.
Demand generation
Turn expert insight into a steady stream of content that fills the top of the funnel and compounds in search.
Explore →Customer marketing
Capture customer outcomes and references as published stories buyers can find, not slides nobody updates.
Explore →Events and field
Walk off the show floor with weeks of content: interviews, demos, recaps, and clips.
Explore →Sales enablement
Reps capture customer wins and pull video, stories, and one-pagers from a searchable library built on real expertise.
Explore →Thought leadership
Make your executives and engineers the voices buyers and AI engines cite.
Explore →Recruiting and internal comms
Show what it is like to work with your team, in the words of the people who do it.
Explore →Live programs. Measurable outcomes.
“A cinematic case study film was discovered organically, leading directly to six-figure pipeline value in 45 days.”
“Employee-shot travel clips became a polished sales tool, delivered 90 minutes before the deadline.”
“A daily global content engine: 100+ pieces per quarter, activated across teams in just 45 days.”
Media from the crowd
Latest from the blog
From One Shoot to 100 Pieces of Content: How Smart Brands Maximize Every Production Day
How B2B Buyers Use AI to Choose Vendors (and How to Get Recommended)
The Shift From Corporate Content to Creator-Led Content
Questions teams ask before starting
We don't have budget for this right now.
Request an invite to the free plan. It is invite-only and $0. Verify your work email and most teams are approved instantly, no credit card, so you can see results before you spend anything. When you scale up, pricing is flat-rate, so it stays a predictable line item instead of an open-ended commitment.
My team is too lean to produce content at scale.
That is exactly what MarketScale removes. Your experts barely lift a finger: content can be recorded, requested from them, uploaded from what you already have, or drafted by AI, and a network of 1,000+ vetted creators plus the platform turn it into many assets. One enterprise team got 20 to 30 publish-ready clips from a single phones-only studio day. No new headcount required.
I need buy-in from my CFO, CRO, or leadership.
We will give you a one-page business case to forward, with the ROI math and peer benchmarks. An NPS of +73 and named enterprise customers (Intel, Verizon, Honeywell, Mayo Clinic, GE HealthCare) make the internal sell far easier.
It is not the right time. We are rebranding or waiting for next quarter.
Starting free takes minutes and zero commitment, so there is no wrong time. Pilot with one team now and expand when your timing is right. You do not have to wait for a budget cycle to begin producing.
Our brand standards are high and our customers are sensitive.
Nothing publishes without your approval. You set the brand guardrails; experienced editors plus AI keep every asset on-brand and on-standard. You remain the final sign-off on every single piece before it goes live.
We already have someone in-house creating content.
MarketScale works alongside your existing team and any agency you partner with. It is the operating layer that makes your in-house creators roughly 5x more productive, so your one videographer or designer stops being the bottleneck.
It is hard to get field teams to actually record.
Capture is deliberately simple: structured prompts, no script, no prep, no writing. If someone can answer a few questions on camera, they can contribute, which is why teams adopt it across plants and locations.
I need to prove ROI and tie it to revenue.
B2B buyers self-educate before they ever talk to sales (Gartner found in 2025 that 61% prefer a rep-free buying experience), and the right content shifts close rates. We baseline your before and after and point to outcomes like a global manufacturer that drove 200+ edit requests in 45 days. You get a clear line item, not a leap of faith.
Why not just post on LinkedIn or YouTube, or use ChatGPT?
Native posting and generic AI do not capture your experts’ real knowledge, route it through approvals, keep it on-brand, or distribute it at scale. MarketScale turns one expert conversation into articles, clips, and posts in your voice, then publishes everywhere buyers look, including AI search.
Moving off our current process raises security questions.
MarketScale is built for enterprise: SSO and directory sync, role-based permissions, and folder-level controls so the right people see the right assets. You decide who captures, who approves, and who publishes.
We've been burned by platforms before. What if features get deprecated or we get locked in?
Fair concern. Your content, channels, and audience are yours and stay exportable, so there is no lock-in. Pricing is flat-rate, not a contract that ratchets up. And you get a dedicated Marketing Strategist who keeps the program running regardless of any single feature, so the relationship does not live or die on one tool.
We don't need another tool.
You do not, and MarketScale is not one more thing to manage. It is a content engine plus a dedicated Marketing Strategist who runs the program with you. Software-only platforms stall because teams get features without guidance. Here you get both the platform and the person who drives it.
How do I know our experts will actually use it?
Adoption is your dedicated strategist’s job, not a hope. Capture is built so an expert just answers a few questions, no script or prep, and the strategist books the sessions, chases the inputs, and holds the cadence. That is why participation holds up where DIY tools quietly die.