MarketScale Research
Research & Reports.
Data-backed reports on B2B video production, AI visibility, user-generated content, and executive thought leadership, built from real B2B production work, not surveys.
Drawn from observed production data, not surveys or sponsored research.
The State of B2B Marketing
Recurring patterns, emerging pressures, and field intelligence from across the B2B marketing industry, synthesized from real activity and updated every week.
Read the report →The State of B2B Video Editing
Tool adoption rates, quality benchmarks, AI integration levels, and workflow patterns from professional B2B video editors, drawn from real production data across thousands of videos.
The State of GEO: AI Visibility for B2B
How B2B companies appear across AI search engines, answer engines, and generative discovery platforms. Citation share, prompt visibility, and AI discovery patterns, quantified from live AI search monitoring.
Best Practices in UGC for B2B
A live guide to the content formats, creator types, production patterns, and buyer signals shaping B2B user-generated content, updated weekly from real production activity.
The State of B2B Video Production 2026
A fully-sourced benchmark of how B2B video gets produced and what it returns: the live production funnel and sub-national geography, format performance, the production-investment ladder, the signals buyers act on, and client outcomes. Drawn from live production and outcome data, not a survey.
B2B Video Production Intelligence: 2026
A field guide to the formats, faces, and editorial grammar of authentic B2B video: ranked formats, production-investment levels, the scored signals buyers respond to, and a funnel-by-creator playbook, packaged as a free PDF.
Key findings across all reports
of B2B buyers use AI tools in purchase research
Superlines 2026
of B2B buyers researched a new product after reading thought leadership
Edelman-LinkedIn 2024
of B2B marketers rate video as the most effective content type
CMI 2025
higher buyer trust when brands feature real customer voices
Taggbox 2025
of B2B buyers would invite thought leadership producers into their RFP
Edelman-LinkedIn 2024
CTR improvement from video-integrated B2B outreach vs text-only email
Vidyard / Superside
B2B Content Weekly
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays from how the fastest-growing B2B teams produce content. No pitch.
Research-backed solutions
Every report is backed by a platform that acts on the data
Common questions
About MarketScale research
What B2B content marketing research does MarketScale publish?
MarketScale publishes five ongoing reports: The State of B2B Marketing (weekly market trends), The State of B2B Video Editing (tool adoption and quality benchmarks), The State of GEO: AI Visibility for B2B (how brands appear in AI search), Best Practices in UGC for B2B (live format rankings from production data), and B2B Video Production Intelligence: 2026 (a downloadable field guide). All live reports draw from real, observable B2B content production and AI-search activity.
How often does MarketScale update its B2B content marketing reports?
Four reports update every Monday from live platform data: The State of B2B Marketing, The State of B2B Video Editing, Best Practices in UGC for B2B, and The State of GEO. The B2B Video Production Intelligence report refreshes on its own cadence and is packaged as a free PDF.
What makes MarketScale's B2B research different?
The reports are built on real, observable B2B content activity rather than surveys or sponsored research: actual production work from professional B2B teams and editors, and how brands actually appear across AI engines like ChatGPT, Perplexity, Gemini, and AI Overviews. Every statistic is either observed directly or attributed to cited primary research.
What is GEO and why does MarketScale publish a report on it?
GEO stands for Generative Engine Optimization: the practice of making a brand visible and citable by AI search systems like ChatGPT, Perplexity, and Google AI Overviews. MarketScale publishes The State of GEO report because 73% of B2B buyers now use AI tools in their research process, and AI-referred traffic converts at 15.9% versus 1.76% for Google organic. B2B companies need data on where and how they appear in AI-generated answers.
Is MarketScale's B2B content marketing research free?
Yes. All live reports, including The State of B2B Marketing, The State of B2B Video Editing, The State of GEO, and Best Practices in UGC for B2B, are free to read. The B2B Video Production Intelligence report is available as a free download.
What is the State of B2B Video Editing report?
The State of B2B Video Editing is a live data report on professional B2B video production. It tracks tool adoption rates across NLE, AI editing, transcription, audio processing, and motion graphics categories; quality score benchmarks; AI tool adoption rates; and workflow patterns from professional editors. Data draws from thousands of real video production records and updates weekly.
What UGC content formats perform best for B2B companies?
Based on live production data, the formats that consistently show the highest production investment and channel breadth in B2B programs include: customer stories, expert interviews, event recaps, executive POV content, and practitioner Q&As. The Best Practices in UGC for B2B report publishes live weekly rankings of format performance scored on volume, production investment, channel breadth, and recency.
