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Why Your Online Learning Strategy Isn’t Engaging

In today’s ever-changing professional landscape there is no time to stop learning. Technology continues to shift and jobs are redefined every day. However, continuing education does not require a textbook or even a test. Today, close to 80 percent of companies have invested in some form of online education. Those that are creating engaging content…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

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Why Your Online Learning Strategy Isn’t Engaging

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In today’s ever-changing professional landscape there is no time to stop learning. Technology continues to shift and jobs are redefined every day.

However, continuing education does not require a textbook or even a test. Today, close to 80 percent of companies have invested in some form of online education. Those that are creating engaging content to enhance their learning courses are seeing benefits not only within their employees but their customers as well. Some studies show the return on investment at more than 200 percent.

JW Marshall, Online Learning Consultant at MarketScale, discussed what a quality online learning solution looks like in practice, how continuing education has evolved in the past few years and why it is no longer lagging behind the academic world’s online presence.

On this episode of MarketScale Mornings, hosts Daniel Litwin and Geoffrey Short also break down some of the most interesting facts from Black Friday and Cyber Monday and what the stats say about the retail industry.

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B.

Tune in to next week’s show on Thursday at 10/9 am CT here.

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More Education Technology Insights

Kazakhstan's Coursera award rests on 163,098 university credits

Kazakhstan's Coursera award rests on 163,098 university credits

Kazakhstan's Ministry of Science and Higher Education won Coursera's Learning Excellence Award 2026 for building online courses into university programs. Since 2022, Kazakh universities have recognized 163,098 academic credits from Coursera coursework. Credits show what institutions accepted, not just what was bought.

  • 01Kazakh universities have recognized 163,098 academic credits for Coursera coursework since 2022, the clearest public measure of online learning actually entering formal academic records.
  • 02A license count shows what was bought; a credit count shows what universities accepted onto a student record. Recognized credits capture a harder step than seats, hours or certificates.
  • 03The Kazakh model transfers most directly where the buyer of seats and the body that grants credit are closely tied; corporate learning teams need their own equivalent of a recognized credit, such as a role requirement or a training record.

Nov 13, 2026

North Central Michigan College's $630,876 grant funds 80 marine, welding and CNC seats

North Central Michigan College's $630,876 grant funds 80 marine, welding and CNC seats

North Central Michigan College in Petoskey won $630,876 in state skills-training money. It funds 80 seats in marine service, welding and CNC machining through 2028, about seven trainees per cohort. The first marine cohort starts in fall 2027, with two more planned in 2028, a timeline that could help northern Michigan employers who want these graduates plan their hiring.

  • 01Eighty seats over 11 cohorts works out to roughly seven trainees a class, suggesting each cohort will train only a handful of students at a time for the accelerated certificates.
  • 02The first marine service cohort opens in fall 2027, followed by two more cohorts in 2028.
  • 03Each certificate maps to an outside benchmark a hiring manager already knows: ABYC marine service fundamentals, AWS Level I welding, and a CNC operator path into the college's credit-bearing certificate.

Nov 13, 2026

Dr. José Medina argues dual language can repair school harm

Dr. José Medina argues dual language can repair school harm

Dual language researcher Dr. José Medina argues dual language programs exist to repair harm to emergent bilingual students, citing his removal from kindergarten and first grade in El Paso. A May 2023 Century Foundation review of more than 1,600 programs found English learner shares shrinking in major cities, and a 2026 Educational Policy study finds Texas Senate Bill 3 limits equity-focused professional learning.

  • 01The Supreme Court ruled in Lau v. Nichols in January 1974 that giving students who do not speak English the same teachers and textbooks is unequal treatment under the Civil Rights Act, yet federal compliance guidelines waited for a 1975 task force.
  • 02A May 2023 Century Foundation report using data on more than 1,600 dual language immersion programs found English learner shares shrinking over five years in most dual language schools in New York City, Los Angeles, San Francisco, Oakland and San José.
  • 03A 2026 Educational Policy study finds Texas Senate Bill 3 restricts equity-focused professional learning; the article links that squeeze to dual language guidance that relies on critical consciousness to counter program gentrification.

Nov 12, 2026

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