Understanding the Infrastructure of Data Centers

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S. electricity grid. In fact, the Electric Power Research Institute estimates that data centers, which made up about 4 percent of U.S. electricity usage in 2023, could account for as much as 9 percent by the end of the decade.

Data centers could account for as much as 9 percent of U.S. electricity usage by the end of the decade.

With energy demand accelerating and infrastructure pressure mounting, how are today's data center operators preparing for a future that demands both scalability and sustainability?

In this episode of Pro AV Today, host Ben Thomas speaks with Anthony Seiler, Global Director of Data Centers Strategy at Johnson Controls, to explore how the industry is navigating the growing complexity of powering, cooling, and designing next-generation data infrastructure. From global energy impacts to multi-stakeholder collaboration, Seiler offers a candid and informed perspective.

Key takeaways from the episode include…

• The evolution of compute—from 6kW racks to potentially 1MW racks—demands a complete rethink of power, cooling, and spatial design in data centers.
• Sustainability goals are colliding with rising energy use, prompting innovations in liquid cooling, renewable integration, and energy-efficient infrastructure, though no silver bullet exists yet.
• Coordinating diverse stakeholders—from grid operators to IT teams—is essential for aligning long-term strategies and ensuring resiliency, redundancy, and reliability.

Anthony Seiler is the Global Director of Data Centers Strategy at Johnson Controls, where he leads strategic vision and go-to-market execution for a $3.5 billion global data center portfolio. With expertise in building technology solutions, cross-functional leadership, and market expansion, he has driven consistent double-digit CAGR growth by aligning innovation with enterprise KPIs. Seiler's career spans roles in strategy, sales, and vertical program leadership across the U.S., LATAM, and Canada, with a strong foundation in operational excellence and customer-centric growth.