Understanding the Infrastructure of Data Centers
The increase in AI and cloud computing is significantly impacting energy demands, leading data centers to double their electricity consumption by 2030. The episode of Pro AV Today discusses how data centers are preparing for these demands through innovative power, cooling, and design strategies. Guests explore the necessity of sustainability and strategic collaboration among diverse stakeholders.
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Key takeaways
AI and cloud computing are driving increased electricity usage in data centers.
Data centers are evolving in terms of power, cooling, and design due to rising energy demands.
Collaboration among stakeholders is crucial for sustainable and reliable data center operations.
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The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S. electricity grid. In fact, the Electric Power Research Institute estimates that data centers, which made up about 4 percent of U.S. electricity usage in 2023, could account for as much as 9 percent by the end of the decade.
Data centers could account for as much as 9 percent of U.S. electricity usage by the end of the decade.
With energy demand accelerating and infrastructure pressure mounting, how are today's data center operators preparing for a future that demands both scalability and sustainability?
In this episode of Pro AV Today, host Ben Thomas speaks with Anthony Seiler, Global Director of Data Centers Strategy at Johnson Controls, to explore how the industry is navigating the growing complexity of powering, cooling, and designing next-generation data infrastructure. From global energy impacts to multi-stakeholder collaboration, Seiler offers a candid and informed perspective.
Key takeaways from the episode include…
- The evolution of compute—from 6kW racks to potentially 1MW racks—demands a complete rethink of power, cooling, and spatial design in data centers.
- Sustainability goals are colliding with rising energy use, prompting innovations in liquid cooling, renewable integration, and energy-efficient infrastructure, though no silver bullet exists yet.
- Coordinating diverse stakeholders—from grid operators to IT teams—is essential for aligning long-term strategies and ensuring resiliency, redundancy, and reliability.
Anthony Seiler is the Global Director of Data Centers Strategy at Johnson Controls, where he leads strategic vision and go-to-market execution for a $3.5 billion global data center portfolio. With expertise in building technology solutions, cross-functional leadership, and market expansion, he has driven consistent double-digit CAGR growth by aligning innovation with enterprise KPIs. Seiler's career spans roles in strategy, sales, and vertical program leadership across the U.S., LATAM, and Canada, with a strong foundation in operational excellence and customer-centric growth.
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About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
