Professional AV
How AV Integrators Can Face the Challenge of Scaling Their Services
Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently
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Key takeaways
LinkLab offers a strategic rebrand for scalable solutions.
Expands integrators' reach without the need for local staff.
Supports industry growth with CTS-certified training.
Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA's 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service innovations like LinkLab are helping AV integrators stay competitive while navigating labor shortages, regional growth, and evolving client expectations.
The Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support.
So, how can integrators, especially small to mid-sized ones, expand regionally, improve operational efficiency, and take on new work without overextending their internal teams?
In this episode of Pro AV Today, host Ben Thomas sits down with Cory Allen, VP of Services at Exertis Almo, to explore how the launch of LinkLab is reshaping the way integrators approach service delivery, project scaling, and workforce development across the AV industry.
Key Points from the Conversation:
- Strategic Rebrand with Purpose: LinkLab isn't just a new name for Exertis Almo's professional services; it reflects a clearer mission to support AV integrators with targeted, scalable solutions.
- Regional and National Reach: The service enables integrators to pursue business in new markets even nationwide, without the need to hire local staff or turn away opportunities due to resource constraints.
- Empowering New Talent: LinkLab supports industry growth by offering CTS-certified AutoCAD training, helping to upskill both newcomers and experienced technicians within the AV community.
Cory Allen is a seasoned AV industry leader with over 15 years of experience in sales, services, and operations, currently serving as Vice President of Services at Exertis Almo. He has advanced through roles ranging from Territory Manager to Director and now VP, consistently driving strategic growth, operational excellence, and team development across the Pro AV sector. Allen was recognized as a Commercial Integrator 40 Under 40 honoree in 2022, underscoring his impact and leadership in the industry.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
