Insights From ISC West 2024: Embracing IT as the New Decision-Maker in Banking & Security Integration

In the banking space, there it's it's definitely driven more around regulation and certifications, and you really have to meet some of those requirements. So that that really just drives specific functionality and really understanding the market. I think that that's where Vem really has differentiate differentiate ourself is being able to understand how do you present to that market and understand their specific feature set. And so functionally, it's not a lot different than a lot of the other markets out there, but it's really being able to understand the value that that brings to the customer and really work deal, focus on those workflows and help them be successful. I mean, obviously, traditionally, we've always worked through the security departments. That's been our number one decision maker. But more and more as we see that convergence into IT, with cloud moving towards cloud and the pressure to move towards cloud, as well as AI technologies evolving, IT is becoming such a much more important part of that decision. It's no longer just a security department decision. It's more also the IT department's decision. So we really have to we have to befriend them. Right? They need to be your best friend as much as the security director has. It's important for them to be here to understand the trends, to see what's happening in industry, and then work with technology partners to bring real value to our customers and really translate that into all the noise of AI and cloud and and what really matters to our customers. How can they leverage that technology to make a difference in their space?