Head of Pro AV · MarketScale
Ben Thomas
Ben Thomas is the Head of Pro AV at MarketScale, a B2B publisher and strategic marketing firm. He brings over 15 years of experience in media publishing, OTT and live streaming, marketing, and podcasting.
Infrastructure and human judgment still trump technology adoption
Thomas argues that organizations systematically underestimate the foundation requirements—infrastructure, coordination, and human skill—that enable technology to scale and deliver measurable value. Across sectors from AV to agriculture to cybersecurity, he documents how premature deployment, siloed decision-making, and overreliance on tools over process cause majority-failure rates and squander investment.
72%
of AV integrators cite talent shortage as top profitability threat
“The majority of enterprise AI initiatives fail to scale successfully.”
A Practical Conversation About AI in Business
Adoption barriers across technology domains: where implementation breaks down
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30%+
of workforce Gen Z by 2030; marketing strategies must shift
AV systems now sit squarely on the IT backbone.
Real-World IT Practices Are Streamlining AV Deployments
Success increasingly depends on distinctly human skills technology cannot replicate.
Human Skills Power Real-World Marketing in the AI Era
“When beloved brands prioritize profits over promises, loyal customers become harshest critics.”
Connect with Ben Thomas
Sports & Entertainment
Building Stadium Experiences for Everyone
At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences
Venues are betting immersive technology will reshape how audiences engage with live entertainment and content
Fostering Innovation and Interoperability: Aurora Multimedia & SDVoE’s Vision for AV
Two AV industry leaders explain why competing standards aren't holding back the IP video market's momentum
Sky-High Innovation: How Drone Shows are Revolutionizing Entertainment and Beyond
These synchronized aerial displays are replacing pyrotechnics with sustainable alternatives that captivate audiences at scale
Why Reliable Communication Systems are Critical in Event Production
Without reliable intercom networks, event coordinators risk miscommunication that can derail even the most meticulously planned productions
Exploring Biometric Applications in Venues and Stadiums
Security leaders are reckoning with public skepticism as biometric technology reshapes how venues manage access and protect attendees
Professional AV
InfoComm 2026 felt different: less specs, more real problem-solving
Human Skills Power Real-World Marketing in the AI Era
As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate
From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation
Audiences worldwide have cherished The Wizard of Oz for over eight decades, but The Wizard of Oz at Sphere is reimagining the classic for today’s technology-driven entertainment world. Las Vegas’ cutting-edge Sphere venue will host an immersive revival, pairing groundbreaking visuals with immersive audio technology that brings the Academy Award-winning score to life in ways…
Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work
Video conferencing technology has evolved dramatically since the early days of codec-based systems. Today, the challenge is no longer just about better audio or sharper video—it’s about human connection. With hybrid and remote work models now entrenched, the next frontier in conferencing is immersive, spatial experiences that closely mimic face-to-face interaction. At InfoComm 2025,…
Balancing Innovation and Mission: Navigating the Security Industry Transformation Amid Risk and Growth
Leaders in physical security must balance rapid technological adoption with core mission values while navigating shifting buyer dynamics
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…
How AV Integrators Can Face the Challenge of Scaling Their Services
Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently
Why Shows like E4 are Critical for the Pro AV Industry
Industry professionals rely on live demonstrations and vendor connections to navigate the rapidly evolving audiovisual technology landscape
Unpacking Practical Applications for AI in Utilities with IBM
Energy leaders are moving beyond AI hype to unlock tangible returns in decarbonization and grid modernization
Modern Data Centers Fuel Demand for Flexible Fiber Infrastructure
AI and cloud demand is pushing data centers to the edge, forcing fiber providers to rethink infrastructure flexibility
Connected America 2025: Smarter Planning and Partnerships Key to Maximizing Fiber’s Federal Funding and Impact
Strategic coordination among stakeholders is essential to unlock billions in broadband funding and bridge America's connectivity gaps
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics
Breaking Sound Barriers in Assistive Audio with Maile Keone
High-quality sound design proves essential for accessibility, yet remains undervalued in tech innovation across diverse venues and spaces
The New Era of Training: Bridging Real-World and Simulated Environments in Defense
Military operators are gaining combat readiness through hybrid training approaches that merge physical and digital environments
An Industry Guide for ISE 2025 and Beyond
The Pro AV industry gathers to shape 2025's technology priorities, from AI integration to immersive experiences
Autonomous Technology Takes the Wheel in Agriculture: Farming’s Next Big Leap
Self-driving tractors are reshaping how farms operate at scale while tackling labor shortages and sustainability challenges
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
Custom manufacturing partnerships are reshaping competitive advantage and product quality across audiovisual markets
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security
Unified data systems are reshaping how organizations align their IT and OT operations to create safer, more efficient hybrid workplaces
Kaleidescape Takes Luxury Residential Technology to New Heights
The luxury home tech market is shifting from isolated theater rooms to fully integrated smart spaces that consumers can control themselves
Closing Security Gaps Through Digital and Physical Emergency Alert System Integration
Organizations gain critical response speed by unifying their digital and physical security defenses against evolving threats
Agility and Proactive Risk Management Strategies Are Key for Organizations to Stay Ahead of Emerging Risks
Organizations must shift from reactive responses to anticipatory strategies to navigate climate and political uncertainties effectively
Unlock Efficiency in Modern Security Operations Through AI and Automation Solutions
Security teams drowning in data and manual tasks are discovering how intelligent systems can reclaim hours spent on routine work and refocus efforts on critical
Layered Security Can Provide Full Building Protection from Perimeter to High-Security Zones
Organizations can eliminate security gaps by integrating multiple protection layers that work together from entry points through restricted areas
Proactive Risk Management: Ensuring Employee Safety Through Rapid Communication Systems
Real-time alerts and coordinated response systems help organizations protect distributed workforces during crises
Collaboration and Customer-Driven Technology are Essential for Staying Ahead of Evolving Fraud Challenges in Financial Institutions
Banks and financial firms must unite technology capabilities with shared intelligence to outpace increasingly sophisticated criminal tactics
Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace
Industry leaders are rethinking talent strategies as hybrid work reshapes how Pro AV companies attract and retain tomorrow's professionals
AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS
Industry leaders examine how AI is reshaping professional audio-visual systems through practical applications and strategic implementation
Inside the Mind of a Marketing-Centric Founder
Leaders who embed marketing into every business decision unlock competitive advantages that others overlook
How Fire Detection and Safety Technology is Evolving to Provide Peace of Mind to the Residential Community
Modern fire detection systems are advancing faster than homeowners' awareness of their actual fire risk
The Role of Projection in Modern Entertainment
A circus giant and projection innovator reveal how visual technology is reshaping the future of live performance
Navigating Technical Standards and Evolutions in the Casino and Gaming Industry
Gaming establishments must balance cutting-edge tech innovations with complex compliance and cybersecurity demands that evolve faster than industry standards
Doing More with Less: Connected and Cloud Technologies Are Working Hard to Solve Farming and Agriculture Needs
Modern farms are leveraging connectivity and cloud infrastructure to maximize yields while minimizing resource waste as global food demands surge
Enhanced Operator Experience in 2024’s Evolving Control Room Environments Means Make the Space Ergonomic and the Technology Flexible & Reliable
Human factors and thoughtful design are becoming critical differentiators for control room effectiveness and operational safety
Cybersecurity in an IT-First World: Vigilance & Risk Mitigation with Ex-CIA Chief Christopher Burgess
Security leaders must balance rapid digital transformation with vigilant risk management practices in modern enterprise environments
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences
Advanced production tools and immersive technologies are transforming how brands create memorable moments and deeper connections with live audiences
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity
A single cable now powers and connects smart home devices, eliminating installation complexity and reducing wiring clutter throughout residential spaces
Integrating Technology in The Modern Locker Room: Transforming Athletic Training Facilities to Boost Recruitment and Retention
Forward-thinking athletic programs are discovering how modern tech upgrades in training spaces directly impact how they attract and retain top talent
Bridging the Gap Between Security Technology and Emergency Response
Modern safety systems detect threats faster than ever, but responders struggle to act on that intelligence in time
Breaking Barriers: Raegan Thompson Talks Diversity and Inclusion in the Pro AV Industry
A rising pro AV leader shares how diverse backgrounds fuel innovation and reshape industry culture from within
Previewing Each Stop at the 2024 E4 Experience with Rob Voorhees of Exertis Almo
Industry leaders gather across the nation to explore cutting-edge AV innovations and network with peers shaping the future of Pro AV
How Remote Collaboration Translates to the World of Music
Musicians are overcoming latency barriers that once made distance collaboration impossible, enabling truly synchronized creation across the globe
Streaming the Game: Transforming Sports Broadcasting in the Digital Era
Digital platforms are reshaping how millions watch live events, forcing broadcasters to rethink their entire delivery strategy
How Mission Critical Technology Helps Keep Utilities Secured
Specialized integrations and network visualization are transforming how utilities protect critical infrastructure and operations
Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?
Several audiovisual market segments are positioned to reverse last year's sluggish momentum and drive meaningful recovery throughout 2024
What Commercial Businesses and Venues Need to Know About Music Licensing
Commercial venues risk costly compliance issues by overlooking the licensing requirements that protect artists and their business
The Influence of Modern Entertainment on Commercial Installations
Live entertainment technology is reshaping how businesses design immersive experiences across commercial spaces
The Role of Power and Energy Automation in Commercial and Residential Technology
Smart power management is reshaping how integrators approach energy distribution across modern buildings
Navigating the New Era of B2B Talent Acquisition and Retention
Businesses are leveraging data analytics and automation to fundamentally reshape how they attract and keep skilled workers in competitive markets
Best Practices for Implementing Venue Management Software into FECs
Choosing the right venue management system requires thinking beyond immediate needs to ensure your operation can scale and adapt as it grows
Breaking Down the Impact of Consumer Preferences on B2B Technology
Consumer expectations shaped by e-commerce are forcing B2B technology companies to rethink their entire business model
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
Professional wrestlers and B2B marketers both succeed by mastering the art of storytelling and building compelling personal brands
Bridging the Gap Between the Commercial and Residential Audio Communities
A household audio leader expands its reach into commercial spaces by leveraging consumer trust and innovation
Understanding Immersive Audio Environments and Technologies
Venues are rethinking audio design to create multisensory experiences that engage audiences in unprecedented ways
What To Expect at DSE 2023
Industry leaders reveal how AI and co-located events are reshaping the digital signage landscape this year
Demystifying the Access Control and Physical Security AV Markets
As AV technology converges with security systems, integrators must understand how IP-based solutions reshape physical access control
Understanding Digital Signage in Enterprise Settings
Enterprise leaders are discovering how AI-powered personalization transforms static displays into strategic communication tools
The Value of Developer Partnerships in Pro AV
As digital transformation accelerates the industry, manufacturers are discovering that opening their platforms to external developers drives innovation at scale
IHSE’s Surprising Appearance at Security Conferences: The Verticals Convergence
KVM technology traditionally built for broadcasters is now powering mission-critical security and command control operations across industries
Championing Frontline Staff Will Bolster Productivity in the Security Industry
Elevating how companies value their security workforce unlocks operational gains often overlooked in competitive markets
AI’s Transformative Impact on the AV Market Will Help Predict Product Maintenance and Design
Predictive maintenance and intelligent design are becoming competitive advantages as AI reshapes how AV companies operate and innovate
Reaching and Engaging The Broadcast End User Community
Understanding how end users are reshaping purchasing decisions and vendor relationships across broadcast and professional AV markets
3 Unique Characteristics of the House of Worship AV Market
Volunteer-led teams and community values create distinctly different technology needs for faith-based organizations than traditional venues
The Impact of “As a Service” Models in the Pro AV Channel
Recurring revenue models are reshaping how integrators, vendors, and customers approach technology investments in professional audiovisual systems
The Importance of Partner Certifications in Pro AV
Industry leaders reveal how manufacturer partnerships and technical certifications drive seamless integration and customer success
Traditional Radio Systems Generate Opportunities Within the Pro AV Space
Legacy communication infrastructure continues commanding relevance as the Pro AV sector expands and demands more reliable coordination tools
Architecture & Design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the
Tech-Infused Workplace Design: The Key to Enhancing Appeal and Flexibility in the Hybrid Era
Companies redesigning spaces for hybrid teams find that blending smart technology with human-focused amenities becomes essential to retaining talent and fosteri
Software & Technology
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…
A Practical Conversation About AI in Business: From Hype to Real-World Impact
Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs
Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…
Human Skills Power Real-World Marketing in the AI Era
As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…
Balancing Innovation and Mission: Navigating the Security Industry Transformation Amid Risk and Growth
The security space is at an inflection point. Rapid technological advancements—like AI, cloud platforms, and big data—are fueling a broader security industry transformation, reshaping how solutions are deployed and consumed. At the same time, the profile of the security buyer is changing, with IT, HR, and compliance leaders playing a much bigger role in…
Autonomous Technology Takes the Wheel in Agriculture: Farming’s Next Big Leap
The global push for food security and efficiency is driving unprecedented innovation in farming. Autonomous technology, often associated with self-driving cars, is transforming agriculture by enhancing efficiency, addressing labor shortages, and improving sustainability. John Deere’s recent announcement at CES 2025 unveiled the Autonomous 9RX Tractor. This is an advanced system designed to redefine large-scale…
Bridging the Gap Between Security Technology and Emergency Response
Technology continuously reshapes our daily lives, and its intersection with public safety and emergency response has become a focal point of discussion within both the public and private sector. With a surge in the implementation of sophisticated security technologies, from intelligent safety platforms to IoT devices, the question arises: How effectively are these advancements bridging…
The Influence of Modern Entertainment on Commercial Installations
In this episode of Pro AV Today, host Ben Thomas explores the intersection of modern entertainment and commercial installations with John Steinhauer from Solotech, a company at the forefront of live events and commercial AV integrations. John shares his insights into Solotech’s journey, emphasizing their role in high-profile worldwide projects. The discussion reveals that beyond…
The Impact of PoE Lighting and Smart Automation on Facility Management
Akram Khalis, CEO of MHT Technologies, recently shared his insights on the evolving world of facility management. He highlighted how Power over Ethernet (PoE) lighting and smart automation technologies are playing a pivotal role in this transformation. Key Points from Akram Khalis: PoE Lighting and Automation: These innovative technologies allow for power and…
The Role of VR and AR in Attractions and Enterprise Applications
In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets,…
IHSE’s Surprising Appearance at Security Conferences: The Verticals Convergence
In this episode of Direct Connections, presented by IHSE, host Ben Thomas and his guests Dan Holland, a Marketing Manager with IHSE, and Dan Gundry, the Senior Director of LVX Sales at Barco, shed light on the expanding applications of IHSE’s technologies beyond the broadcast world into security, command, and control room environments. The…
The Value of Cross Industry Partnerships in B2B
Join host Ben Thomas on this episode of Pro AV Today for a discussion on “The Value of Cross Industry Partnerships” with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries. Our panel features a star-studded…
Why Apple’s New Headset Might be the Final Nail in the Consumer VR Coffin
Apple is on the cusp of launching its first mixed-reality headset, and this could mean a big shake-up for the VR market. It’s a bit like a storm brewing on the horizon – the VR market, already in a state of flux, might just get that final gust of wind that tips it over the edge….
How B2B Marketers Can Optimize Content for ChatGPT’s New Web Browsing Tool
Recently, OpenAI‘s ChatGPT, a potent AI language model, has gained a significant enhancement: a web browsing tool that elevates its capability to navigate and understand web content. This breakthrough brings a transformative opportunity for marketers to refine their content strategies, ensuring their content is not only AI-friendly but also optimized for ChatGPT’s new browsing tool….
Exploring the Future of Interactive Content Creation
In the latest episode of Pro AV Today, host Ben Thomas welcomes Randy Bapst and Dalaney Thompson, two of the creative minds behind AiBuy, to discuss the exciting future of interactive content creation. The conversation covers a range of topics, from leveraging interactive content for creators to how broadcasters can monetize it,…
OpenAI Offers New Privacy Options for ChatGPT
(Bloomberg) — OpenAI is letting people opt to withhold their ChatGPT conversations from use in training the artificial intelligence company’s models. The move could be a privacy safeguard for people who sometimes share sensitive information with the popular AI chatbot. The startup said Tuesday that ChatGPT users can now turn off their chat histories by clicking a toggle switch in their account…
Breaking Down Barriers for Women in Tech
Welcome to another episode of Pro AV Today with Ben Thomas. In this episode, we were thrilled to have Nancy Wang, the founder of Advancing Women in Tech (AWIT), join us for an engaging conversation on empowering women in the technology industry. Nancy shared her wealth of experience and knowledge on three main topics:…
Quick Look: 5 Trends to Watch for at NAB 2023
The National Association of Broadcasters (NAB) Show is a premier event that unites professionals from the AV, IT, and broadcast industries to showcase the latest innovations, technologies, and trends. As we approach this year’s event, let’s examine the top five trends that are expected to make a splash in these converging industries. Remote Production and…
Balancing Sustainability and Profitability by Extending Product Lifecycles
In the AV and Integrated Technology industries, rapid innovation often leads to shorter product lifecycles, contributing to increased e-waste and environmental concerns. To address these sustainability challenges, companies are exploring strategies like extending product lifecycles and leveraging software based tools, but there is a natural push and pull when it comes to balancing sustainability with…
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
What’s Driving the Resurgence of “All-In-One” Devices?
Because of changes in technology, supply chain and user demand, the Pro AV community looks different in ’23 than it did in ’22. One of the things that the industry has seen is the (re)emergence of “all in one” devices. These devices combine multiple functions and capabilities, making them a one-stop solution for a wide…
What Increased Video Demand Means For IT and AV
Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future? On…
ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It
Attention all language technology enthusiasts! The wait is finally over (kind of), as ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month. This exciting new development in language technology is packed with even more advanced language processing capabilities, improved accuracy, and a fun-loving personality, making…
ChatGPT: A 90 Second Review
@90secreviews My 90 Second Review of #ChatGPT. #AI #contentcreator #textgenerator #generativeai #aiart ♬ original sound 90 Second Reviews So, what’s ChatGPT? It’s an AI based text generative tool created by OpenAI. It helps generate content like blog posts, social media posts, ideas for birthday parties, and even outlines for speeches. ChatGPT has been…
Technology Jobs: The 2023 Outlook
Ben: Hey everyone. Thanks so much for tuning in today. I am your host, Ben Thomas. Today we’re going to take a deep dive into what the technology job market looks like for 2023. If you were to ask somebody on the street what their opinion of the job market in technology for 2023…
Ribbon Offers IBM Clients Free Unified Communication as a Service and Collaboration Rooms on IBM Public Cloud
FOR IMMEDIATE RELEASE: April 15, 2020 Westford, MA – Ribbon Communications Inc. (Nasdaq: RBBN), a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, today announced that it is delivering free cloud-based Unified Communications and Collaboration (UC&C) technology on the IBM public cloud to support IBM enterprise clients’ remote staff. The offering,…
Coronavirus and the Tech Industry: The Mecca Minute
Today I’d like to talk a little coronavirus and its impact on tech. Tech firms all over the world use international trade events to showcase their products and maybe even in many respects test the market waters to see how products might do in the industry. But this is important to the tech world…
What Apple’s CES 2020 Attendance Means for the Future of Trade Shows
It’s no secret – as Apple goes, entire industries tend to follow. That’s why it’s significant that, for the first time in an official capacity since the show’s 1992 edition, Apple will be present and accounted for at the 2020 Consumer Electronics Show (CES). The immediate measurables are there – Apple will be showcasing its…
3 Things at ISE EXPO That You Need To Check Out
ISE 2019 is here! ISE EXPO is an industry-leading trade show for wireless and wireline network evolution. ISE EXPO 2019 is held from September 24 – 26 in Fort Worth, Texas. MarketScale will be attending, and has compiled a list of 3 things that you need to check out at the show. 1. Happy Hour…
Engineering & Construction
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
The infrastructure race to support AI is exposing critical gaps in power supply, regulatory approval, and workforce availability
Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
Communities tackling the rural connectivity gap must balance immediate deployment with infrastructure choices that won't become obsolete within years
Bridging the Skills Gap: BILT Transforms Workforce Training & Development with AR and VR Solutions
Immersive training technologies are helping trade industries overcome critical workforce shortages while dramatically improving skill retention rates
Energy Reporting for Utilities & Businesses Isn’t Just for Transparency. It’s for Energy & Cost Savings, Too.
Mandatory energy reporting reveals hidden opportunities for organizations to slash costs while meeting new regulatory requirements
Tough Tech: Exploring the World of Rugged and Reliable Technology
Industries are ditching fragile devices for equipment built to survive the harshest conditions and perform flawlessly under pressure
Modern Cloud Environments Demand a Fusion of New Security Architectures, Continuous Education and Educated Partnerships
Organizations protecting cloud infrastructure must balance architectural innovation, ongoing training, and expert vendor relationships to counter evolving threa
ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise
Security leaders are discovering that converged physical and digital solutions create stronger defenses without forcing difficult tradeoffs
Standardizing Residential RF and Connected Technology
Industry leaders explain why unified wireless protocols are essential for building seamless smart home ecosystems
The Value of Cross Industry Partnerships in B2B
When companies break industry silos, unexpected partnerships unlock new markets and competitive advantages
Transportation
Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness
Volatile tariffs, inflationary pressures, and advances in fleet lifecycle management are forcing trucking executives to make strategic choices under uncertainty. The decision to replace or upgrade Class 8 trucks is no longer just about cost-per-month—it’s about lifecycle value, operational safety, compliance readiness, and long-term competitiveness. As the EV credit deadline approaches and OEMs release…
Supply Chain Leaders Must Abandon Outdated Routing and Embrace Last Mile Optimization Through Modeling and AI
As geopolitical tensions disrupt global shipping and tariffs create fresh uncertainty in international trade, companies are being forced to reexamine their most vulnerable supply chain segment—the last mile . While upstream operations get the spotlight during crises, the final leg of delivery remains a persistent blind spot. That oversight has consequences: empty trucks, fragmented delivery…
Rapiscan Systems Leads the Way in Trace Detection with the Itemiser 5X
The next generation of portable trace detection sets a new sensitivity standard for screening operations worldwide
Healthcare
AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care
Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving…
Talking Recruiting, Retention and Everything in Between for the AV Industry
Seventy-two percent of AV integrators cite talent shortages as their biggest threat to profitability and project timelines
Beyond the Myths: The Truth About Vision AI Security, Ethics, and Privacy
Separating fact from fear about how computer vision actually protects people in high-risk environments
Tech, Trust, and Retention: The Triple Threat to Success in the Public Safety Market
Vendors must balance rapid innovation with the lengthy trust-building required to win and keep public safety clients
Tips for Enhancing Employee Safety and Security During Business Travel
Companies discover that comprehensive travel safety protocols directly impact employee wellbeing and operational continuity in an increasingly uncertain world
The Role of VR and AR in Attractions and Enterprise Applications
Location-based entertainment venues face unique hardware demands that consumer VR devices simply cannot meet with daily heavy use
How Technology Can Be Used to Drive Wellness
Audiovisual innovations are reshaping how organizations create inclusive, health-conscious environments for their employees and visitors
Energy
Understanding the Infrastructure of Data Centers
AI and cloud computing are reshaping the nation's power grid as data centers double their electricity consumption by 2030
Managing Trusted Devices on the Energy Grid with Intertrust
Utilities grapple with securing thousands of new devices flooding decentralized energy networks
Understanding Modern Energy Infrastructure, Demands, and Resiliency Needs with ABB
Power grids face unprecedented strain as data centers and AI infrastructure accelerate demand beyond current capacity
Talking Rugged Technology with Panasonic Connect
Utility companies are deploying specialized technology built to withstand harsh field conditions while driving grid modernization forward
Demystifying Enterprise Energy Sources, Use Cases, and Applications
Rising computational demands and sustainability goals are forcing enterprises to rethink their energy strategies and infrastructure investments
MEPPI Leading the Charge in Grid Modernization: Pioneering Smart, AI-Enhanced Power Systems for Future Demands
Data center power consumption is poised to double by 2030, forcing utilities to rethink infrastructure with AI-powered grid solutions
The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue
Strategic infrastructure upgrades and advanced technologies offer utilities a path to meet explosive demand without compromising reliability
The Next Generation of Smart Hardware in Residential AV
Window coverings, thermostats, and lighting systems are reshaping how AV integrators approach residential technology design
Education Technology
School Safety Cannot Wait; New Technology is Essential for Today’s Threats
Legacy security measures are falling short as schools face evolving threats that demand smarter, faster technological responses
The Importance of Small Businesses and Entrepreneurship in Pro AV
Independent operators and emerging firms are reshaping the audiovisual industry's future through innovation and specialized expertise
Commercial Integrators Who Empower Others to Share Their Experiences Will Add Strength to the Pro AV Industry
Leaders who elevate emerging talent strengthen the entire pro AV ecosystem for years to come
Business Services
Building Management
Sciences
The Importance of Spring Topdressing
Topdressing with compost is the practice of applying a shallow layer of compost to an area that’s been aerated, and it can provide a range of benefits as an alternative to fertilizer. These benefits come in a variety of categories from nutrient-based to structural, ensuring healthy turf and soil. Let’s take a closer look. The…
What Impact Does the Coronavirus have on Global Business?
The potentially lasting effects of the Coronavirus, like those of the early-aughts SARS outbreak and the early-2010s’ avian-flu scare, are being felt not only in China, but across the globe. Originating in Wuhan, China, a city with a population of more than 10 million people, Coronavirus has kicked off a fast-spreading epidemic in the heart…
WEFTEC 2019: 3 Things to Check Out
WEFTEC 2019 Is Upon Us The 92nd Annual Technical Exhibition and Conference is held Sept. 21 – 25, 2019 at McCormick Place in Chicago, Illinois. MarketScale will be at the show, and we compiled a list of 3 things that we think you should see at WEFTEC. 1. Scavenger Hunt The WEFTEC…
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