The content operating system
One platform to turn your entire crowd into creators.
Add unlimited users: employees, customers, partners, and guests. Turn what they already know into free, scalable content like never before. You get the platform, plus editors who help you execute at lightning speed. And one more thing: your systems now generate content automatically.
12+ assets per conversation · 30 minutes of expert time · published in 48 hours.
Most companies don't have a content problem. They have an extraction problem.
Your sharpest thinking is already out loud, on sales calls, in customer conversations, in the field, and in the heads of experts who never find time to write. The value is real. It's just trapped where buyers and the AI engines they ask never see it.
Briefs wait for someone to write them.
Tools wait for users.
Internal teams wait for experts.
MarketScale ends the waiting. Activate the experts, customers, and partners who already have the answers, and the system turns what they know into governed, published content.
This is the shift from factory to conductor. Marketing's job is not to produce everything; it's to orchestrate everyone, so a team of five can direct the output of five hundred.
Buyers and AI engines recommend the companies they can actually find. Today, that is your competitor.
One place to run content with your people.
MarketScale is the workspace where marketing runs content production with the whole company.
Bring in the contributors who have something worth saying: sales, your experts, leadership, and the field. Request the ideas, answers, stories, and videos you need, then review what comes back and move the best of it into production.
Brand and legal approval, publishing, and reuse all happen in the same place. Nothing gets lost in a separate tool or a buried email thread.
At any moment, you can see what is being created, who is involved, what stage it is in, and where it goes next.
Contributors
Sales, experts, executives, field teams
Requests
Ask for ideas, stories, videos, or availability
Submissions
Responses, clips, notes, customer stories
Review
Choose what moves forward
Production
Turn input into finished content
Approval
Route for brand, legal, and client sign-off
Publish
Website, social, newsletter, campaigns
Reuse
Sales assets, clips, future campaigns
One video from 1,000 customers.
Or 1,000 videos from one creator.
MarketScale gets your customers, colleagues, and channel partners to create. Give them one platform for all of it: requests, responses, uploads, podcast recording, approvals, onsite video, everything. Whatever the shape of the ask, the work happens in one place and comes back publish-ready.
Industrial IoT & Predictive Maintenance
Capturing leadership perspective on connected asset monitoring, failure prevention, and the ROI case for enterprise-wide sensor deployment.
- ·How are IoT sensors reducing unplanned downtime in real operations?
- ·What does the ROI case look like for enterprise-wide sensor deployment?
- ·Where is predictive maintenance creating the most measurable value?
Remote, in person, or at scale.
Every contributor you already have is raw material. MarketScale gives you three ways to get them on the record. One production day becomes months of content, and real environments carry credibility a studio can't fake.
Book and plan video productions anywhere in the world.
As simple as booking an Airbnb. Pick a location and a date, and a vetted local crew handles the shoot, on brand and on schedule. See events and onsite capture.
You are in control.
Approve or decline content before publishing.
The AI Writing Suite turns one transcript into a blog post, a LinkedIn article, FAQ content, and a case-study draft, each one structured so AI engines can index and cite it. Then every asset moves through a configurable approval chain before it publishes. Editors tighten it for brand and clarity, and brand, editorial, legal, and compliance sign-off all live in the workflow instead of in an email thread after the fact. That's how you activate hundreds of contributors without losing control of the brand.
Hundreds of creators. One brand standard.
One workspace,
from raw file
to published asset.
Every draft, edit, comment, and approval lives in Media Studio instead of scattered across email, drives, and DMs. Your team proofs the cut, writes to it, collects feedback, and gets brand, legal, and compliance sign-off in one tracked place.
You always know exactly where your content is.
Every video in production is a tracked pipeline, not a black box. Each project carries a quality score, its collaborators, and its time in queue, so you stop sending footage and waiting. Marketing teams watch the work advance, stage by stage, with an AI QC pass before anything reaches you.
If your expertise is not published, your buyers will learn from someone else.
MarketScale publishes approved content across LinkedIn, your blog, email, podcast feeds, sales tools, and searchable libraries, so every expert conversation keeps working long after the call ends. The expert, customer, and partner content you publish here gets structured to be cited by AI engines, and you track how you surface across ChatGPT, Perplexity, and Gemini right inside the platform.
A home base for every asset you make.
When buyers ask AI about your category, does your name come up?
AI Visibility is a competitive intelligence dashboard built into Studio, not an add-on. The expert and customer content you create in MarketScale is exactly what AI engines cite, so the platform captures it, structures it, and tracks it. You load the buyer questions that matter in your category; Studio runs them across ChatGPT, Gemini, Perplexity and more, then tracks how often AI names you and links to you over time.
One composite AI Visibility Score sits on top of mention rate, citations, competitor comparison, and query fan-out, the questions that surface you versus the ones that surface a rival. Recommendations and prompt research then tell you exactly what to publish next to close the gap.
- AI Visibility Score
- Mention rate
- Citations & citation rate
- Competitor comparison
- Query fan-out
- Content recommendations
This isn't SEO. It's strategy for GEO.
GEO = Generative Engine Optimization: making your content discoverable inside AI search tools like ChatGPT, Perplexity, and Google's AI answers, the way SEO did for the old search results page.
Results you can point to.
Named brands, real timelines, and measurable pipeline from teams running MarketScale today.
See all case studies →A cinematic case-study film, discovered organically, drove six-figure pipeline in 45 days.
A phones-only studio day became 20–30 publish-ready clips in about 30 minutes.
Employee-shot travel clips became a polished sales tool, delivered 90 minutes before deadline.
A daily global content engine: 100+ pieces per quarter, activated in 45 days.
One platform, every use case.
The same capture-to-publish system, pointed at the outcomes your team owns.
Explore all solutionsYou're never on your own.
A platform, plus a team that runs it with you.
MarketScale isn't software you're left to figure out. A team runs the program with you, end to end, from strategy through published content.
More than a tool: a system with a team behind it, ready to work alongside the agencies and partners you already trust.
Plans scale with your program and content volume. See pricing.
It starts in the mail.
Every new program begins with a box on someone's desk: the gear to record, a playbook to follow, and the inspiration to start creating from day one. Onboarding you can hold, not a login and a shrug.
MarketScale is an experience, a service, and a product. Use the gear wherever you are, or come get more gear and hands-on guidance at our Dallas HQ studios anytime.
From code to content.
Connect the systems where your business already works, and Code to Content turns the activity inside them (commits, sales calls, docs, tickets) into published content. Automatically. The signal is already there; you just haven't been publishing it.
GitHub
Gong
Notion
Jira
Slack
ConfluenceOne system, built for complex B2B.
The questions teams ask first.
What is the MarketScale platform?
MarketScale is a B2B content operating system. It captures your experts' knowledge once and turns it into governed, AI-discoverable content: one platform to create it, approve it, and publish it everywhere buyers and AI engines look. Capture, AI and human production, review and approval, distribution, and pipeline attribution all run as a single connected workflow instead of stitched-together vendors.
What is a B2B content operating system?
A B2B content operating system is a single platform that runs the entire content lifecycle: capturing expert knowledge, producing assets with AI and human editors, routing every piece through review and approval, and distributing it across owned and earned channels with attribution. MarketScale offers one: capture, production, governance, and distribution run as one connected workflow, backed by a B2B media network of 16 industry publications, rather than a stack of disconnected point tools.
Can one platform manage B2B content production, editing, approvals, and distribution?
Yes. MarketScale manages production, editing, approvals, and distribution in one place. Capture sessions feed Studio, where AI generates first drafts and professional editors refine them. Every asset then moves through a single review-and-approval workflow before publishing to your owned channels and across MarketScale's 16 B2B industry publications, with pipeline attribution on the other end. No hand-offs between a production vendor, an editing tool, and a separate distribution platform.
What does an always-on B2B content engine look like in practice?
In practice it is a repeatable weekly rhythm, not a campaign. An expert gives about 30 minutes. MarketScale runs the session and turns that one recording into roughly a dozen assets (articles, clips, social posts, case studies, newsletters), typically published within 48 hours after your team approves them through one workflow. Repeat that across departments and the engine compounds: flat-rate plans instead of per-project costs, governed approval on every asset, and distribution everywhere buyers and AI engines look.
Who is it for?
Marketing, sales, customer success, support, HR, and partnerships all run on the same platform. Marketing uses it for visible expertise and AI visibility, sales for customer stories and enablement assets, support and CS for knowledge content, HR for employer brand, and partnerships for channel enablement. If your company has experts whose knowledge never becomes published media, the platform is for you.
How does Studio work?
Studio is the production workspace inside the platform. After a capture session, every asset lands in Studio where AI generates first drafts (articles, posts, clips, case studies, newsletters) in the expert's real voice. A professional editorial network polishes the craft, and your team reviews and approves each asset through one workflow before anything publishes. From a single 30-minute recording you get roughly a dozen assets, typically published within 48 hours.
Who actually creates the content?
Your experts supply the insight in a 30-minute session. MarketScale runs the session, and our AI plus human editors turn that one recording into the full content set. Your team reviews and approves through one workflow. No blank page, no writing, and no professional production skills or camera crew required from your side.
How much time does my team or expert need?
About 30 minutes of expert time per conversation. No prep, no script. From that single session you get roughly a dozen assets, published within 48 hours.
How does pricing work?
Every plan includes the full platform. There are five production levels, flat-rate and not per-seat, that differ by production volume and how much support we provide. See current tiers on our pricing page, or book a demo and we will price it against your goals.
See the platform in action
See what your first 30 days of expert content could look like.
In about 15 minutes, we'll map capture-to-publish to your experts, your buyers, and the first content to ship. No slideware. Or start free, self-serve, no call required.