MarketScale
‹ Back to Industries

Professional AV

Houses of Worship Take Center Stage at CFX 2021

This week on Pro AV Today, powered by MarketScale, we take a look at the House of Worship market at the Church Facilities Expo in Dallas, to touch base on how this live events market adjusted its AV integrations to keep spirits high and audiences engaged. Most modern churches have a delicate balance to walk when…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

This week on Pro AV Today, powered by MarketScale, we take a look at the House of Worship market at the Church Facilities Expo in Dallas, to touch base on how this live events market adjusted its AV integrations to keep spirits high and audiences engaged.

Most modern churches have a delicate balance to walk when designing or retrofitting their sanctuaries. It’s the classic case of aesthetics vs. acoustics, and making sure to compromise on neither. We asked Dudley McLaughlin from Renkus-Heinz which technologies houses of worship should utilize to enhance the clarity and coverage of their sound while maintaining architectural artistry.

While at CFX, we also had a chance to speak with Chyron, leading broadcast graphics company. It’s currently helping churches maximize their infrastructure to communicate messaging, announcements and alerts around their entire campuses with new messaging and visual techniques. Chyron’s Carol Bettencourt expanded on these insights in the video above.

At the show, it was great to see what houses of worship were doing on campus, but we also wanted to know: how are churches using their physical and digital touch-points to evangelize activities happening in their broader community? LiveU’s George Klippel said it’s never been easier for these groups to broadcast the efforts happening outside the building’s walls.

Stay Tuned for More AV insights only on Pro AV Today

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Request infoBook a demo

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub