Coronavirus and the Tech Industry: The Mecca Minute
The article discusses the impact of the coronavirus pandemic on the technology industry, focusing particularly on international trade events which are a key component for tech companies to showcase their innovations. With travel restrictions and event cancellations, the tech industry is witnessing significant disruptions, particularly in regions like China.
This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.
Key takeaways
International trade events are critical for tech firms to test market waters and showcase products.
Many major global trade events are being cancelled or rescheduled due to coronavirus, impacting related industries.
There is optimism that coronavirus spread will be controlled, which may provide stock buying opportunities.
Free workspace
Turn your Software & Technology expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Today I’d like to talk a little coronavirus and its impact on tech. Tech firms all over the world use international trade events to showcase their products and maybe even in many respects test the market waters to see how products might do in the industry. But this is important to the tech world because travel has now been restricted, and many of the biggest opportunities that exist in tech are coming out of Asian countries like China.
We’ve also learned now that major trade events are being cancelled or rescheduled. This affects attendees, but more importantly it affects the hotels, the airlines, the caterers, and beyond. So if you’re in the international trade event market, then you’re probably seeing a huge impact.
The US has still sort of avoided some of this. I don’t suspect they’ll be any impact on local trade events, or smaller events that involve you traveling one or two counties. However, if you’re into the Gartner International events, the international CIO events, the international mobile technology events or anything in the dev OPS, agile or operations excellence, you’re probably going to find yourself curtailed.
I happen to be one of those folks who is still optimistic that the Coronavirus spread is going to be controlled, and that it won’t stack up to be a long term issue. Hey, at a minimum, buy some tech stock back up and get a good opportunity when the market is down.
—
Check out previous editions of the Mecca Minute here!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Buyers ask AI engines who to consider, and published expert answers are what those engines cite.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
