Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
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Key takeaways
Touch displays have come a long way since their inception in the mid 1900s.
Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education.
These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
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Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data points.
Gaming and Sports Betting
Touch displays have transformed the gambling and sports betting industry by offering a more interactive and engaging betting experience. Bettors can now place their bets on touch displays that provide real-time updates and statistics. These displays offer a more immersive betting experience, and users can easily navigate through different betting options.
Sourcing data points through touch displays has also become more sophisticated. Sportsbooks can now gather data on user behavior and preferences to offer personalized betting recommendations. This data can also be used to improve the overall user experience and optimize the sportsbook’s operations.
Digital Signage
Digital signage has become a popular medium in retail environments, public spaces, and transportation hubs. Touch displays have made digital signage more interactive and engaging by allowing users to interact with the displays directly.
Touch displays in digital signage have also become more sophisticated, with the integration of artificial intelligence (AI) and machine learning (ML) technologies. These technologies can analyze user behavior and preferences to offer personalized content and recommendations. They can also optimize the content displayed on the touch displays based on external factors such as weather conditions or time of day.
QSRs
Touch displays have revolutionized the QSR industry by offering customers a more personalized and efficient ordering experience. Customers can now order their meals on touch displays, customize their orders, and pay without the need for human interaction.
Sourcing data points through touch displays in QSRs has also become attainable and more prevalent. Restaurants can now gather data on customer behavior and preferences to offer personalized recommendations and promotions. This data can also be used to optimize the restaurant’s operations, such as improving the speed of service.
Education
Touch displays have transformed the education industry by offering a more interactive and engaging learning experience. Touch displays can be used to display digital textbooks, interactive maps, educational games, and more.
The integration of new technology has also made touch displays in education more intuitive and user-friendly. Students can interact with the displays using gestures, voice commands, or other natural language inputs, making the learning process more personalized and engaging.
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Watch the interview above with John Lamb of Elo Touch for more about the latest innovations in touch and gesture display. Be sure to follow along with the newest trends and technology on Pro AV Today with Ben Thomas.
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About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
