Why is communication considered a challenge in marketing organizations?

Communication in marketing organizations is challenging because efforts in strategy and product innovation often remain siloed or underrepresented. This lack of clear communication limits alignment and slows the momentum needed to achieve measurable business outcomes.

How are marketing leaders looking to address these communication challenges?

Marketing leaders are focusing on clearer, more intentional communication and ensuring that strategies are not just planned but effectively executed. By balancing storytelling with disciplined follow-through, they aim to drive tangible results in the market.

What role does customer engagement play in overcoming marketing communication barriers?

Customer engagement is crucial as it represents the activation of marketing strategies. By engaging customers effectively, organizations can bring their plans to life and ensure that their efforts translate into meaningful business results and market differentiation.

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

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By Tekniplex · April 8, 2026, 9:04 PM UTCB2b MarketingCommunication in MarketingCustomer EngagementMarket Development

Key takeaways

Communication gap in marketing hinders business outcomes.

Emphasis shifting to clearer communication and disciplined execution.

Opportunities lie in balancing storytelling with execution.

Increasingly, the conversation is shifting toward two critical imperatives—clearer, more intentional communication and a renewed focus on execution that drives tangible results in the market. It’s not enough to build plans; organizations must activate them through customer engagement and disciplined follow-through. That balance between storytelling and execution is exactly where leaders are finding new opportunities to differentiate.

To explore how this plays out in practice, we turn to insights from Renette Rier, Director of Market Development, alongside Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex, from IPS Global MKT Meet NYC 2026.

Video TranscriptExpand ↓

Good afternoon, Rene. Again, we're asking everybody today at the marketing meeting one question that kind of stood out to you. So if I would ask you, what is the the one element? What is the one thing that stood out to you as either a theme or a topic or kind of a we keep hearing it in the conversations that we're having in in the meeting and it's important. Yeah. So I'd say my top, I'm probably gonna give you more than one. Perfect. My top is definitely in terms of communication. So we are doing a lot in the marketing organization. We're not necessarily communicating that broadly, and so there's an excellent opportunity for us to, communicate the ways in which we are getting things done. And so that's my top. And then second is execute. So we continue Absolutely. We continue to do that. And so that's one, especially execute on things like edge pull, things like e press seal. I'm really driving those in terms of product plans, launch plans, and not just plans, but engaging with customers to drive the sales and really make a difference there. Okay. Amazing. Thank you so much, and congratulations on your new role. Thanks. Excited. Thank you.

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Tekniplex

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

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