Professional AV · Topic
Communication In Marketing
7 articles from Professional AV practitioners
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales execution is not just a strategic priority—it’s a necessity. The shift from traditional, presentation-heavy meetings to more interactive, workshop-driven…
IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….
Translating Goals into Marketing Wins
Strategic alignment between teams transforms vague objectives into measurable marketing outcomes that drive real business results
A Frosty Partnership: Santa’s Message for Reddy Ice Employees
Santa delivers a holiday-themed motivational message to ice company employees about leveraging media and marketing resources for business growth
The Future of Brand-Agency Dynamic in the Age of AI
As artificial intelligence transforms how brands and agencies collaborate, the winners will be those who balance creative instinct with technological capability
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
The fusion of creative storytelling and authentic delivery is reshaping how B2B sales teams connect with prospects and close deals
Examining How the Verizon Partner Network Supports its Members with Mark Tina
A telecom channel chief explains how organizational restructuring strengthens partner ecosystem resilience during industry transformation