Professional AV · Topic
Global Marketing
4 articles from Professional AV practitioners
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales execution is not just a strategic priority—it’s a necessity. The shift from traditional, presentation-heavy meetings to more interactive, workshop-driven…
IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…
Global Heart Ministries Presents: Everything’s Cancelled
A faith-based organization reveals how to find purpose and resilience when life's plans fall apart