$0
No ads, no boosts, no campaign budget. The film did the work.
100%
A facilities director at another stadium found the story on his own.
45 days
Watched the film. Picked up the phone. Six-figure pipeline opened.
Sunderland A.F.C.'s Stadium of Light needed more than a new sound system. It needed proof the upgrade mattered. MarketScale turned the Bose Professional installation into a documentary-style story, and within 45 days a single organic viewer turned the story into six-figure pipeline.
The old system was 27 years old and started to fail in terms of audibility and structural integrity. We didn't need a patch. We needed a promise.
Weeks after the story went live, a facilities director from another major UK football stadium discovered the case study organically: no ads, no outreach, no campaign. He watched. He believed. And he reached out. One inbound inquiry became a fully qualified sales opportunity: multiple meetings and direct attribution to six-figure pipeline value. Conversion from content to commerce in under 45 days.
Film published.
YouTube, LinkedIn, and the Bose Professional channel.
Viewed organically.
A UK stadium facilities director surfaces it via search.
Inquiry received.
"Saw the Sunderland film. Let's talk."
Six-figure opportunity.
Multiple meetings, direct attribution to the film.
The story traveled on its own merit, through LinkedIn shares, search, and one director's recommendation to another.
A single viewer became a qualified inbound conversation worth more than a year of paid acquisition.
From release to active sales motion. No nurture sequence. No retargeting funnel.
Chris Ferguson, Head of Facilities, Sunderland A.F.C.
Proof, in the room, that a story honestly told outperforms a brochure honestly designed.
Every result in this story was built on the same three-step rhythm of the MarketScale platform: expert capture, AI-assisted production, and a branded channel your team actually uses. It's the same customer-proof motion behind every story here.
Your experts, customers, and events, captured on-site, remote, or in-studio. Your team brings the knowledge; the system handles the rest.
AI and editors turn one capture into articles, clips, and video, then route every piece through your team for approval. Governed and on-brand.
A searchable, branded channel your whole team can draw from, in every deal and everywhere buyers and AI engines look.
“Stadium of Light is an icon. We knew from the first meeting that they had a vision for sound as an experience.”
Book a demo and see how MarketScale turns your team’s expertise into content buyers and AI engines trust, captured, approved, and published from one system.
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