marketing strategy

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

The Framework Series – Episode 5: Make Toast

Simple exercises in collaborative planning can transform how teams align on execution and sustain performance improvements

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

What is the Craziest Thing Your Business Has Ever Done?

A minor league baseball team's unconventional uniform choice became a marketing masterstroke that demonstrated how absurdity can drive authentic engagement