Market Development

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Young, Ambitious, and Authentic: How to Build Genuine Connections that Drive Career Growth

For many professionals—especially those early in their careers—landing the right opportunity often comes down to more than just qualifications. Research shows that nearly 80 percent of available positions aren’t advertised publicly, meaning personal connections play a major role in how positions get filled. Still, figuring out how to build those connections in an intentional and…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Sales Career Playbook: Build Trust, Not Just Pipelines

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

Unlocking Opportunity: Why PGA Coach+ Is a Smart Move for Growing Golf Instructors

Growing golf instructors discover that connecting with one additional student can quickly offset the cost of expanding their digital visibility

How AV Integrators Can Face the Challenge of Scaling Their Services

Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently

Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Security leaders are rethinking talent strategies as mentorship and cultural change become competitive advantages in a tight labor market

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

The Future of Digital Experiences: AI’s Role in CMS and DXP

AI is fundamentally reshaping how brands create, manage and deliver personalized content at scale

Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024

Beyond rockets and satellites, commercialization and orbital tourism are reshaping the economics of space exploration this year

Mark Lavorgna outlines how Verizon is better supporting our partners

The telecom giant is reshaping its partner ecosystem with targeted investments in skills development and customized go-to-market resources