Professional AV · Topic
Business Outcomes
4 articles from Professional AV practitioners
IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….
Translating Goals into Marketing Wins
Strategic alignment between teams transforms vague objectives into measurable marketing outcomes that drive real business results
When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders
Leaders navigating global workforces must balance local adaptation with unified values to maintain cohesive company culture across vastly different markets
Housing Affordability: Catalytic Development and Stewardship in Business
Businesses are stepping up to address the growing gap between home prices and what working families can actually afford