Skip to content
MarketScale
24 articles

Professional AV

Pro audio-visual integration, digital signage, and unified communications.

$1,499 SDM module puts Dante AV Ultra inside the display
Featured

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno’s $1,499 DAV-03SBL brings Dante AV Ultra onto Intel SDM-L displays, aiming to cut external boxes while keeping 4K60 4:4:4 over 1GbE.

MarketScale Newsroom·

All Articles

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Many designers are now specifying 10GbE headroom for AV-over-IP, and campuses are asking for a “single pane of glass” to monitor and control rooms at scale.

MarketScale Newsroom·
Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed MDEP-based signage at NRF 2026; Avocor and IAdea demoed it at InfoComm, aiming to manage displays as IT endpoints.

MarketScale Newsroom·
IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Ahead of IBC2026 in Amsterdam, several broadcast vendors emphasize workflow orchestration over single products, per preview coverage.

MarketScale Newsroom·
Software updates are now a buying event at IBC2026

Software updates are now a buying event at IBC2026

At IBC2026 in Amsterdam (Sept. 11–14), TSL and Clear-Com arrive with IP-first control and comms updates that move refresh planning toward software releases, net

MarketScale Newsroom·
AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s Vega Global deal and InfoComm launches from Cisco, Crestron and HP point to a new buyer ask: one provider that can deploy, monitor and tune rooms everyw

MarketScale Newsroom·
Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony and VITEC are embedding Avedia IPTV and signage directly on BRAVIA Pro displays, a shift that changes how enterprises spec, secure, and manage large-screen

MarketScale Newsroom·
AIMS adds camera and FPGA members, making IPMX look ready for buyers

AIMS adds Bolin Technology and ITDev to advance IPMX implementation

Bolin Technology and ITDev joined AIMS, putting PTZ cameras and FPGA design closer to IPMX work. For AV and broadcast ops, it’s a signal to start writing IPMX i

MarketScale Newsroom·
Camp Nou’s 140-room AV network shows how venues can run year-round

Camp Nou’s 140-room AV network shows how venues can run year-round

Crestron’s AV-over-IP and XiO Cloud rollout at Espai Barça shows how stadiums are being run like always-on enterprise campuses.

MarketScale Newsroom·
Central Methodist University Elevates Eagles Athletics with Full-Facility Nevco Display Upgrades

Central Methodist University Elevates Eagles Athletics with Full-Facility Nevco Display Upgrades

Central Methodist University completes professional LED scoreboard and display installation at Puckett Field House and Estes Baseball Field with Nevco…

Maria Manville·
AVer’s NC30 makes HDMI and USB-C endpoints first-class citizens on NDI networks

AVer’s NC30 makes HDMI and USB-C endpoints first-class citizens on NDI networks

AVer’s NC30 targets a practical AV-over-IP pain point: getting laptops and room cameras to share NDI video without a redesign of the room.

MarketScale Newsroom·
Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV will distribute Audio-Technica’s D50 digital UHF wireless system starting September, and the timing lines up with command-and-control projects that

MarketScale Newsroom·
PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics’ new Rise 4K PTZ pushes broadcast connectivity, timecode/genlock, and AI-assisted automation into the camera spec for corporate studios and campus AV

MarketScale Newsroom·

When Static Signage Falls Short: A Smarter Way to Communicate with VisionMax LED Posters

Smart LED poster displays with remote app control, portability, and flexible messaging for schools, corporate lobbies, and event venues. Two models available.

Maria Manville·
Hometown Live: Bringing Every School Moment to Life

Hometown Live: Bringing Every School Moment to Life

Built to Showcase Every Program – Not Just Varsity Sports School communities are built on shared moments – Friday night lights, standing ovations at the spring…

Sarah Henneman·
How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

The line between corporate communications and media production continues to blur. As more organizations invest in live events, streaming, and hybrid engagement, the technology infrastructure behind their physical spaces has to keep pace. A recent project Avidex completed for a Fortune 500 company il

Drew Coles·

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

Church AV upgrades fail without proper cabling. Learn why infrastructure audits and coordinated IT, AV, and security planning build systems that scale.

Ben Thomas·
The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

Ben Thomas·
InfoComm 2025 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

Ben Thomas·
InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 opens in Las Vegas with 750-plus exhibitors, 46 AI sessions, and a milestone: full any-vendor IPMX interoperability.

MarketScale Newsroom·
Camera operators capturing a live sports event at a crowded outdoor stadium filled with spectators.

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup's unprecedented scale fuels growth in the pro AV industry, offering significant opportunities for installers and marketers.

MarketScale Industry News·
Global Perspectives and Shared Experience: Harshil Mendpara Reflects on the IPS Global Sales Meeting 2026 in Mexico City

Global Perspectives and Shared Experience: Harshil Mendpara Reflects on the IPS Global Sales Meeting 2026 in Mexico City

In an era where global collaboration defines competitive advantage, international sales gatherings have become more than networking events—they’re crucibles for shared knowledge, cross-cultural insight, and accelerated professional growth. Bringing together voices from across continents, these forums allow emerging leaders to absorb decades of experience in a matter of days, highlighting how mentorship and…

Tekniplex·
Rick McKenna Reflects on Timing, Connection, and Impact at the IPS Global Sales Meeting Mexico City 2026

Rick McKenna Reflects on Timing, Connection, and Impact at the IPS Global Sales Meeting Mexico City 2026

Corporate gatherings often walk a fine line between urgency and reflection, but the most impactful ones create space for both—allowing ideas to breathe while still driving momentum. In a global organization like TekniPlex, where collaboration spans cultures and continents, the pacing and tone of meetings can shape not just outcomes, but relationships. This…

Tekniplex·
Tonja Ashley Reflects on Collaboration, Growth, and Standout Leadership at the IPS Global Sales Meeting 2026

Tonja Ashley Reflects on Collaboration, Growth, and Standout Leadership at the IPS Global Sales Meeting 2026

Global sales meetings are often measured by numbers—targets hit, pipelines filled, strategies refined—but their real value lies in the human connections and shared perspective they create across an organization. When teams from different functions come together, especially customer service and sales, they begin to see not just metrics, but the full customer journey,…

Tekniplex·

New to MarketScale?

MarketScale is the B2B media platform Professional AV companies use to publish their own experts. The coverage above is produced on it. Fifteen minutes with our team and you'll know if it fits.