MarketScale
24 articles

Business Services

Strategies and tools powering modern B2B operations.

Agentic AI hits critical mass, but only 18% of organizations track its ROI

Featured

Agentic AI hits critical mass, but only 18% of organizations track its ROI

77% of professionals expect agentic AI to be central to their workflow by 2030, yet only 18% of organizations currently measure its ROI.

MarketScale Newsroom·

All Articles

Agentic AI hits critical mass, but only 18% of organizations track its ROI

Agentic AI hits critical mass, but only 18% of organizations track its ROI

77% of professionals expect agentic AI to be central to their workflow by 2030, yet just 18% of organizations currently measure its return on investment.

MarketScale Newsroom·
SpaceX aims high with $75 billion IPO amid overwhelming demand

SpaceX aims high with $75 billion IPO amid overwhelming demand

SpaceX's upcoming IPO is set to make history with a $75 billion valuation and unprecedented retail investor interest. The IPO is already four times oversubscribed.

MarketScale Industry News·
How Relationships Build a Career, Deepen Service and Define Purpose

How Relationships Build a Career, Deepen Service and Define Purpose

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement ha

Troy Ashby·
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound

Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different form

suzy·
Supply chain's AI moment: billing fixes, orchestration tools and C-suite moves signal a sector in transition

Supply chain's AI moment: billing fixes, orchestration tools and C-suite moves signal a sector in transition

From Fixefy's agentic AI to Hershey's new CSCO, supply chain leaders are pushing AI and leadership changes to the forefront in 2026.

MarketScale Newsroom·
The Marketing AI Pulse Brief for May 2026: CMO Scaling Gap, AI Search, Agentic Buyers & Automated Ads

The Marketing AI Pulse Brief for May 2026: CMO Scaling Gap, AI Search, Agentic Buyers & Automated Ads

The Marketing AI SparkCast brings you the Marketing AI Pulse Monthly Brief, a curated look at the most relevant stories shaping the field and what they mean for CMOs and marketing leaders. The May 2026 edition focuses on the widening gap between AI investment and AI execution, th

Aby Varma·
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design

From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove h

Ron Stefanski·
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most

Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work

suzy·
What to Do When Your Career Feels Stuck: Invest in Yourself, Stay Intentional, and Build the Right Network

What to Do When Your Career Feels Stuck: Invest in Yourself, Stay Intentional, and Build the Right Network

Work doesn’t feel the way it used to. Between new tech, changing expectations, and the constant pressure to keep up, a lot of people—even those who look successful on paper—are quietly wondering what’s next. In fact, recent workforce studies suggest a large share of employees feel disengaged or uncertain about their next move, despite…

Troy Ashby·
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective

How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Troy Ashby·
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing

How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, th

MarketScale·
Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence

Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence

Manufacturing excellence today is less about scale alone and more about precision, control, and adaptability—especially in industries where even microscopic inconsistencies can have outsized consequences. As global supply chains grow more complex and regulatory standards tighten,

MarketScale·
Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026

Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026

At Paris Packaging Week 2026, Tekniplex didn’t just exhibit—it staged an experience that reflected the evolving intersection of materials science and brand storytelling. The company’s modern booth, complete with a living wall and immersive digital displays, signaled a broader shi

MarketScale·
Paris Packaging 2026: How Material Science and Global Innovation Are Reshaping the Future of Packaging

Paris Packaging 2026: How Material Science and Global Innovation Are Reshaping the Future of Packaging

In an era where sustainability, performance, and consumer expectations are colliding, packaging has quietly become one of the most dynamic frontiers of innovation. What was once viewed as a functional afterthought is now a strategic lever—one that blends advanced science, manufac

MarketScale·
Connecting Across Continents: Nishant Kanboina on Collaboration and Learning at TekniPlex’s Global Sales Meeting

Connecting Across Continents: Nishant Kanboina on Collaboration and Learning at TekniPlex’s Global Sales Meeting

Global business gatherings often reveal more than strategy—they uncover the subtle ways culture, collaboration, and perspective shape how work gets done across regions. When professionals from different functions and geographies come together, the real value lies in shared experi

MarketScale·
Global Perspectives and Shared Experience: Harshil Mendpara Reflects on the IPS Global Sales Meeting 2026 in Mexico City

Global Perspectives and Shared Experience: Harshil Mendpara Reflects on the IPS Global Sales Meeting 2026 in Mexico City

In an era where global collaboration defines competitive advantage, international sales gatherings have become more than networking events—they’re crucibles for shared knowledge, cross-cultural insight, and accelerated professional growth. Bringing together voices from across con

MarketScale·
How Interactive Workshops Transformed Engagement: Insights from Gary Hubbard and Jacqui Barber at IPS Global 2026

How Interactive Workshops Transformed Engagement: Insights from Gary Hubbard and Jacqui Barber at IPS Global 2026

In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that m

MarketScale·
Discovering TekniPlex’s Global Reach: Insights from Wouter Dujardin at the IPS Global Sales Meeting 2026

Discovering TekniPlex’s Global Reach: Insights from Wouter Dujardin at the IPS Global Sales Meeting 2026

At a time when global manufacturing networks are becoming increasingly interconnected, moments of realization—like discovering the true scale of one’s own organization—highlight just how expansive modern industry has become. For many professionals, stepping into international col

MarketScale·
IPS Global Sales Meeting 2026: Jonathan Schavey on the Value of True Product Expertise at TekniPlex

IPS Global Sales Meeting 2026: Jonathan Schavey on the Value of True Product Expertise at TekniPlex

In today’s fast-evolving industrial landscape, companies that thrive are those that combine technical mastery with deep institutional knowledge. Events like global sales meetings don’t just align strategy—they surface the expertise and perspective that often drive innovation behi

MarketScale·
Rick McKenna Reflects on Timing, Connection, and Impact at the IPS Global Sales Meeting Mexico City 2026

Rick McKenna Reflects on Timing, Connection, and Impact at the IPS Global Sales Meeting Mexico City 2026

Corporate gatherings often walk a fine line between urgency and reflection, but the most impactful ones create space for both—allowing ideas to breathe while still driving momentum. In a global organization like TekniPlex, where collaboration spans cultures and continents, the pa

MarketScale·
Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and tr

MarketScale·
A First Global Sales Meeting Experience: Divyesh Maru on Leadership, Learning, and Collaboration at IPS 2026

A First Global Sales Meeting Experience: Divyesh Maru on Leadership, Learning, and Collaboration at IPS 2026

Global sales meetings are often framed as strategic checkpoints, but their real value lies in the human connections and shared understanding they foster across regions. In an increasingly complex business landscape, aligning finance, operations, and sales through firsthand experi

MarketScale·
Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026

Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026

In an increasingly interconnected global marketplace, the companies that win are those that move beyond transactional relationships and develop a deep understanding of the entire value chain. Knowing not just your customer, but your customer’s customer, unlocks sharper insights,

MarketScale·