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B2B and enterprise marketing technology: content, UGC, video, AI, automation, SEO/GEO, and the money moving the category.
Jasper names a new CMO and CFO as enterprise AI marketing shifts from experimentation to execution
Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO, signaling a push for disciplined scale as AI operationalization replaces pilots.
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Most B2B ABM programs fail before the first campaign goes live
The sources provided don't support a coherent, operationally relevant MarketScale B2B article. One is a navigation/resource index; the other is a Fortune archiv
Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution
Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.
B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts
Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.
Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach
Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.
Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US
Berlin-based Passionfroot has closed a $15M Series A led by Insight Partners to connect B2B brands with specialist creators and expand into the US market.
Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate
SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.
Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation
B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.
B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe
The DACH region's enterprise buyers are more skeptical, more compliance-driven, and harder to reach via standard B2B channels than most North American marketers
Insight Partners backs Passionfroot's $15M Series A to bring B2B creator marketing to the US
Berlin-based Passionfroot closes a $15M Series A led by Insight Partners to open US and Brazil offices as B2B brands turn to creators for AI-era brand building.
Financial services firms are betting on AI for personalization and compliance, not ad copy
Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s
Howl Louder Marketing launches GEO service as AI chat tools reshape how B2B buyers build vendor shortlists
B2B agency Howl Louder Marketing launches a Generative Engine Optimization service to help tech and SaaS firms earn citations in ChatGPT, Gemini, and Perplexity
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks
Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.
Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US
Insight Partners leads Passionfroot's $15M Series A as the Berlin startup opens a New York office and bets on B2B creator marketing's US expansion.
ABM platforms are closing the last-mile gap between account signals and sales-ready contacts
Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev
B2B marketers with full-funnel attribution are nearly twice as likely to exceed their goals
Three 2026 reports show the gaps widening between B2B marketing leaders and the rest on attribution, budget discipline, and buying-group strategy.
B2B tech PR firms are racing to build GEO practices as AI search reshapes how buyers discover vendors
As enterprise buyers increasingly query ChatGPT and Perplexity before shortlisting vendors, B2B tech PR agencies that can demonstrate LLM citation share are pul
CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows
The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man
Most B2B demand gen teams have abandoned MQL volume as their primary success metric
Demand Gen Report's 2026 benchmark survey is mapping how B2B marketing teams are redefining lead quality, scoring models, and sales handoff.
CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time
CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.
Vereigen Media bets on buying-committee ABM as 56% of B2B teams name new account acquisition their top goal
Vereigen Media expands ABM services to target entire buying committees, as new benchmark data shows ABM is now a core B2B growth engine.
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready
AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.
AI is rewriting the B2B procurement experience, and buyers now expect it to
Personalized recommendations and predictive analytics are moving from B2C novelty to B2B baseline, forcing procurement and supply-chain teams to reassess vendor
ECN's ABM Matcher brings account-based targeting to office DOOH for the first time
ECN launched ABM Matcher, letting B2B advertisers upload target account lists and match them against office DOOH audiences across the UK, France, and Germany.
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