customer engagement

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

The Science of Email Success: Secrets to Higher Open and Conversion Rates

Most marketers leave massive ROI on the table by ignoring the psychology behind what makes recipients actually open and act on messages

Suchi Reddy on Customer Care

Winning customer loyalty requires moving beyond reactive support to build partnerships that start before the first sale

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

AI-powered conversational tools are transforming how marketers engage customers and streamline operations at scale

The Impact of “As a Service” Models in the Pro AV Channel

Recurring revenue models are reshaping how integrators, vendors, and customers approach technology investments in professional audiovisual systems