Customer Engagement

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics

The Science of Email Success: Secrets to Higher Open and Conversion Rates

Most marketers leave massive ROI on the table by ignoring the psychology behind what makes recipients actually open and act on messages

Suchi Reddy on Customer Care

Winning customer loyalty requires moving beyond reactive support to build partnerships that start before the first sale

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

Modern marketers must balance competing engagement strategies across diverse customer bases rather than relying on a single approach

Your Front Door is a Stage

Transforming everyday customer touchpoints into memorable moments drives unexpected business growth and loyalty

Cutting Through the Digital Clutter: Fooji’s Magic with Brent Carney

Brands are reconnecting with customers through a hybrid approach that blends digital interactions with real-world experiences

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

AI-powered conversational tools are transforming how marketers engage customers and streamline operations at scale

Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?

Direct brand engagement through experiential events drives measurable loyalty and purchase intent among consumers seeking authentic connections

2023 Infosec Conversation with Ashley Brinsford

The EMEA leader reveals how 400+ customer conversations transformed stalled security projects into viable solutions

The Impact of “As a Service” Models in the Pro AV Channel

Recurring revenue models are reshaping how integrators, vendors, and customers approach technology investments in professional audiovisual systems