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Position Imaging delivers real-time precision asset tracking powered by computer vision and RF technology for supply chain, retail, travel and beyond. Follow this channel for the latest from Position Imaging: product news, expert perspectives, and updates from the team.

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Channel Brief·Position Imaging · 64 episodes
Updated Jan 27, 2025

Package logistics are becoming retail's next battleground

Position Imaging argues that automated, technology-driven package management and click-and-collect solutions are reshaping retail and multifamily operations. The channel supports this with market projections, adoption data, and product spotlights.

Position Imaging's channel argues that package management and last-mile fulfillment have moved from back-office logistics into the core customer experience. The proof pattern is consistent: market size projections (BOPIS expected to exceed $700 billion by 2027), adoption metrics (76% of adults shop online, two-thirds of US retail chains now offer click-and-collect), and product showcases (iPickup Access Point, Smart Package Room) that claim to solve theft, speed, and tenant friction without traditional lockers.

Drawn from Captivating Introduction: Laser-Guided Package… and 4 more

The U.S. represents the largest pickup economy worldwide, retailers need cutting-edge tools.

The Global BOPIS Market (episode 4)

By the numbers

$700B

global BOPIS market projected by 2027

76%

of American adults now shop online

2/3

of US retail chains offer click-and-collect

30%

growth in self-checkout usage

What the channel argues

DataBOPIS spending topped $95 billion in 2022, representing only 9% of e-commerce sales.
DataTwo-thirds of all US retail chains now offer click-and-collect services.
InsightPosition Imaging uses laser guidance and computer vision to automate package retrieval without physical lockers.
Data76% of American adults shop online, driving parcel delivery growth that experts predict will equal mail by 2025.
DataSelf-checkout usage grew 30% and 73% of shoppers now prefer to handle returns independently.
InsightPosition Imaging overcame initial theft skepticism by proving its system works without lockers, adopted by companies like Netflix.

What you'll learn

BOPIS represents a $95 billion opportunity in 2022 that is still only 9% of e-commerce, implying massive untapped growth potential through 2027.
Automated package rooms using computer vision and laser guidance can eliminate theft concerns while reducing operational friction in multifamily housing.
Retailers are converting brick-and-mortar stores into fulfillment hubs to cut shipping costs through proximity to customers and offer faster pickup.
Self-service preferences are rising (30% growth in self-checkout, 73% preferring independent returns), reshaping how retail spaces must be designed.
Position Imaging's iPickup clips are patented technology attachable to items like clothing and food, expanding automation beyond fixed locker systems.

What to do about it

Audit your current click-and-collect infrastructure against the two-thirds of US retail chains already offering this service to identify competitive gaps.
Evaluate whether your delivery footprint can migrate from central warehouses to distributed store-based fulfillment to reduce last-mile costs.
Test self-service and hands-free package retrieval solutions in pilot locations to meet the 76% of adults now shopping online.

Who and what shows up

Greg Brandner

Head of Marketing, Position Imaging (also listed as Director of Marketing in episode 7)

Hosts podcast and discusses omni-channel retail trends, BOPIS adoption, and self-service innovation.

Shelly Peterson

Senior Director, Smart Package Room

Discusses the growing demand for seamless package management in residential developments and Position Imaging's tracking technology.

Matthew Knopf

VP of Partnership, Position Imaging

Discusses retail staffing challenges and how automation through tools like iPickUp Point mitigates labor shortages.

Netflix

Content entertainment company

Cited as a client and validator of Position Imaging's laser-guided package retrieval system without physical lockers.

Questions this channel answers

Q

What is BOPIS and how large is the opportunity?

Buy Online, Pick Up In Store (BOPIS) was a $95 billion market in 2022 (9% of e-commerce) and is projected to exceed $700 billion globally by 2027, indicating massive growth potential as the U.S. is the largest pickup economy worldwide.

Self-Service BOPIS and Other Retail Trends
Q

How can retailers move packages without lockers or theft risk?

Position Imaging's system uses computer vision and laser guidance to locate and guide customers to packages without physical barriers. The company overcame skepticism by proving this approach prevents theft while improving speed and customer experience.

Captivating Introduction: Laser-Guided Package Delivery
Q

Why should retailers convert stores into fulfillment centers?

Proximity reduces shipping costs, speeds delivery to customers, and transforms retail locations into hybrid retail-logistics hubs that improve both profitability and customer satisfaction.

The Future of Retail eCommerce with iPickup
Q

How is parcel delivery reshaping logistics?

76% of American adults now shop online, and experts predict a mail-to-parcel ratio parity by 2025, putting pressure on postal and courier operations and making smart package management solutions essential for multifamily housing and retail.

The Need for Smart Package Management Solutions
Q

Are consumers interested in self-service checkout and returns?

Yes. Self-checkout usage grew 30% and 73% of shoppers prefer to handle returns independently, driving retail to adopt self-service technology across the customer journey.

The Impact and Future of Self-Service in Retail: Insight…
Topics:BOPIS and click-and-collectSmart Package Room and iPickup Access PointLaser-guided and computer vision package retrievalMultifamily package managementOmni-channel retail fulfillment
Themes:Automation replaces friction in last-mile deliveryRetail stores become dual-purpose fulfillment centersSelf-service and convenience drive consumer adoption

Industry context

Retailers are deploying micro-fulfillment centers and store-based automation to meet same-day and same-hour delivery demands, with the U.S. micro-fulfillment market projected to grow from $2.70 billion in 2025 to $15.36 billion by 2035.

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