Skip to content
MarketScale
‹ Back to IndustriesRetail

How Smart Packaging Supports the ‘New Normal’ and Beyond

During this unprecedented period, Americans are receiving more packages than ever. In fact, according to Consignor, the COVID-19 pandemic has brought about a: 13% increase in overall parcels shipped 17% growth in B2C ecommerce shipments 9% increase in domestic parcel shipments But how are Americans ensuring they’re remaining safe while receiving this elevated number of…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Position Imaging on MarketScale.

Share
How Smart Packaging Supports the ‘New Normal’ and Beyond

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

During this unprecedented period, Americans are receiving more packages than ever. In fact, according to Consignor, the COVID-19 pandemic has brought about a:

  • 13% increase in overall parcels shipped
  • 17% growth in B2C ecommerce shipments
  • 9% increase in domestic parcel shipments

But how are Americans ensuring they’re remaining safe while receiving this elevated number of packages? Immediate disinfection, mask and glove usage, and other measures can play a role, but safety concerns remain.

Fortunately, there are ways to ensure the packages currently making our lives more comfortable aren’t putting you at risk.

Best Practices for Package Pickup

To protect yourself and others from potential safety concerns surrounding packages, you can:

  • Avoid contact with others as much as possible when shipping and receiving goods
  • Discard packaging as soon as possible and with as little direct contact as possible
  • Leverage automated retrieval systems, etc. to further reduce touchpoints and handling

Position Imaging can help you adhere to these strategies.

Introducing the Position Imaging Smart Package Room

The Position Imaging Smart Package Room is a game-changer.

It’s the market’s only solution allowing for contactless package pickup in 20 seconds or less, ensuring that adhering to best safety practices doesn’t come at the expense of time or convenience.

The Smart Package Room is fast, secure and accurate – all without requiring any human contact or touch screen usage.

It’s simple. With their own device, building tenants or other users needing to pick up packages can interact with a touchless, wall-mounted display that leverages computer vision tracking, laser guidance, and audio directions to expedite the process.

The system will allow access to the Smart Package Room, guide the person needing to pick up the package to its location to avoid lingering and searching, and notify the person if they’ve selected the incorrect package.

The Smart Package Room is the most innovative and safe method for package retrieval, and it comes at a time when Americans need it most.

To learn more, watch the video at the top of page and visit https://www.position-imaging.com/.

Part of this channel

Position Imaging

News, updates, and expert insights from Position Imaging.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Retail Insights

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

Sep 17, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512