Skip to content
‹ Back to IndustriesProfessional AV

Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing

Position Imaging successfully secured $30 million in venture debt to drive growth and market expansion, showcasing the potential of venture debt as an alternative to equity financing. The podcast hosted by Daniel Litwin features discussions on navigating complex funding landscapes and the importance of strategic financial planning.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Position Imaging on MarketScale.

By Daniel Litwin · · Capital RaisingDaniel LitwinDavid ByrneEquity Financing
Share

Key takeaways

01

Position Imaging secured $30 million in venture debt for growth.

02

Venture debt offers an alternative to equity financing with less dilution.

03

Successful fundraising involves clear business plans and strategic partnerships.

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Position Imaging has successfully navigated the challenging landscape of startup financing, securing $30 million in venture debt to fuel its growth and market expansion. This strategic move highlights the importance of venture debt as a viable alternative to equity financing for growth-stage companies, offering a way to scale without significant equity dilution.

Venture debt is a viable alternative to equity financing for growth-stage companies, offering a way to scale without significant equity dilution.

How can startups and growth-stage companies navigate the increasingly complex funding landscape, especially in a market where venture capital may be less accessible?

This question sets the stage for the latest episode of Intelligent Logistics, a Position Imaging podcast hosted by Daniel Litwin, the Voice of B2B. The episode features insightful discussions with Ned Hill, the CEO of Position Imaging, and David Byrne, the Managing Director at Ghost Tree Partners, focusing on the critical aspects of fundraising, the role of intellectual property in securing funding, and the importance of choosing the right investment partners.

"Sometimes you don't have a choice, right," Hill said. "If you're funding and you're at a certain level, you're not going to go to a venture debt group or something like a ghost tree without a heck of a lot of IP or some good cash flow down the road or et cetera."

If you're funding and you're at a certain level, you're not going to go to a venture debt group or something like a ghost tree without a heck of a lot of IP or some good cash flow down the road or et cetera.
— Ned Hill, CEO at Position Imaging

"We need to be a lot more specific around the business plan now than in previous times," Byrne added, emphasizing the importance of a clear and sustainable business model in attracting the right investors.

We need to be a lot more specific around the business plan now than in previous times.
— David Byrne, Managing Director at Ghost Tree Partners

Part of this channel

Position Imaging

News, updates, and expert insights from Position Imaging.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai Haoyun Intelligent Technology supplied the NEXO loudspeaker system for the main stage at Shanghai's 22nd JZ Festival. Two hangs of six GEO M12 boxes and MSUB18 subwoofers covered the audience, P15 front-fills reached the front rows and PS15 wedges served the band. Haoyun's crew also handled transport, installation, commissioning, site calibration and handover to the production team.

  • 01Two hangs of six GEO M12 boxes covered the audience, and it took a separate set of P15 front-fills to reach the listeners closest to the stage.
  • 02At JZ Festival, the supplier's scope ran from transport and site calibration to a formal handover to the festival team.

Nov 2, 2026

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

Daniel Litwin
Daniel Litwin

Host, Intelligent Logistics

MarketScale

Daniel Litwin is the host of the Intelligent Logistics podcast. He discusses key topics involving logistics, startup financing, and B2B trends. He collaborates with industry experts to provide insights into the logistics market.

NH
Ned Hill

CEO

Position Imaging

Ned Hill is the CEO of Position Imaging, leading the company through strategic financing and market expansion. He has a strong background in navigating complex funding landscapes.

DB
David Byrne

Managing Director

Ghost Tree Partners

David Byrne is the Managing Director at Ghost Tree Partners, focusing on fundraising and strategic investing. He emphasizes the role of a clear business model in attracting investors.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512