Skip to content
MarketScale
‹ Back to IndustriesRetail

The Global BOPIS Market

The Global BOPIS Market is experiencing rapid growth, with shoppers spending over $95 billion via Buy Online, Pick Up In Store (BOPIS) in 2022. Position Imaging is developing innovative BOPIS solutions to enhance customer experience and streamline in-store pickups. By 2027, the BOPIS market is expected to be worth $700 billion, indicating massive growth potential.

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Position Imaging on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

BOPIS is a significant trend in retail, capturing consumer interest.

02

$95 billion was spent via BOPIS in 2022, signifying its growing importance.

03

The BOPIS market is projected to reach $700 billion by 2027.

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

 
Buy Online, Pick Up In Store, or BOPIS, is a retail revolution sweeping across the U.S., underscoring a key trend in consumer habits. With shoppers having spent over $95 billion via BOPIS in 2022, it's clear this is not just a minor blip on the retail radar. What's even more striking is that this only amounts to 9% of all e-commerce sales, indicating massive growth potential. The global BOPIS market, in fact, is expected to surge past $700 billion by 2027.

The global BOPIS market is expected to surge past $700 billion by 2027.

Driving Efficiency: The Power of Technology

Given that the U.S. represents the largest pickup economy worldwide, it's evident that retailers need cutting-edge tools and technology to streamline and enhance the in-store pickup experience. As of today, two-thirds of all U.S. retail chains offer click-and-collect services, reflecting the increasing demand for the fusion of online convenience and traditional in-store collection.

Shaping the Future: Innovative Solutions by Position Imaging

That's where companies like Position Imaging come in. With a catalogue of pioneering products in development, their solutions aim to create a frictionless, self-service-based BOPIS experience for U.S. consumers. The end goal is clear – decrease customer wait times, seamlessly integrate with retailers' point-of-sale and order management systems and, consequently, create a smoother, more efficient purchase journey for customers.

Conclusion: Embrace the BOPIS Revolution

In an age where retail competition is fierce, embracing BOPIS not only aligns retailers with current consumer trends but also prepares them for the future. As we inch closer to 2027, the question that begs to be asked is not whether BOPIS will become the norm, but rather, who will lead in delivering the premium, friction-free BOPIS experience that consumers demand.

Part of this channel

Position Imaging

News, updates, and expert insights from Position Imaging.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Retail Insights

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

Sep 17, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512