Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Salesforce's five-year, $1B Switzerland commitment backs Agentforce deployments already running at scale across healthcare, retail, ag, and events.
Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.
94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI proble…
FedEx CEO Raj Subramaniam says tariffs and geopolitics are forcing a full rewiring of global trade, while South Africa's logistics sector signals its own struct
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Salesforce commits $1 billion over five years to expand Agentforce from pilot to production across multiple industries.
B2B ABM programs have strong strategy but lack execution infrastructure; AI-native tooling is being built to close the gap.
94% of B2B buyers fact-check AI research; trust deficits are collapsing buying cycles before vendors capture leads.
FedEx CEO Raj Subramaniam says tariffs and geopolitics are forcing a full rewiring of global trade, while South Africa's logistics sector signals its own struct
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Enterprise AI adoption is accelerating rapidly—57% of companies now deploy AI—yet execution and ROI realization remain fundamentally broken across procurement, marketing, and finance functions.
The infrastructure constraint has shifted from capital availability to talent readiness, governance maturity, and the ability to operationalize agentic tools at scale.
Read source ↗57%
Enterprise AI deployed, but only 11% hit goals
Kyndryl's 2026 People Readiness Report finds enterprise AI deployment has surged while workforce confidence and goal attainment have both fallen.
Read source ↗Read source ↗“AI implementation is the enterprise battleground, not model quality.”
— Anthropic and Blackstone's Ode venture thesis
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
