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Global professional services insight for enterprise decision-makers.

EY is a global professional services firm offering assurance, consulting, tax, and strategy services to businesses across industries and geographies. Their MarketScale channel publishes expert perspectives on capital markets, workforce trends, and the operational challenges facing enterprise leaders today. EY's content draws on the firm's global network of professionals to give B2B buyers access to informed, data-backed thinking.

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Channel Brief·EY · 5 episodes
Updated Aug 26, 2025

AI and Digital Tools Reshape Professional Services Delivery

EY argues that AI, blockchain, and analytics are fundamentally transforming how consulting teams work and deliver client value. The channel grounds this in real partnerships and strategic shifts across the firm.

EY's channel thesis is that digital tools—chiefly AI, blockchain, and advanced analytics—represent a structural shift in professional services, not merely incremental automation. The content repeatedly shows this through concrete partnerships, like the Shopify alliance, and through leadership testimony that frames AI integration as a paradigm change in how teams collaborate, upskill, and create competitive advantage.

Drawn from Digital Tools Driving Excellence: How AI, Bloc… and 2 more →

“It's not about doing things differently in 2023, it's about doing different things.”

Warren Tomlin, Managing Partner, EY

By the numbers

0

specific revenue or impact metrics disclosed in episodes

What the channel argues

InsightAI integration at EY extends beyond automation to reshape collaboration, upskilling, and client delivery models.→
InsightEY formed a global alliance with Shopify to serve enterprise commerce clients through business transformation.→
InsightBlockchain technology improves transparency and reliability in client engagements at EY.→
InsightDigital platforms are driving upskilling initiatives to help EY professionals adapt to evolving technology.→
InsightAdvanced analytics enable more data-driven advisory outcomes for EY clients.→

What you'll learn

•How EY is applying AI and machine learning specifically to enhance audit quality and tax strategy.
•Why the EY-Shopify partnership combines consulting scale with commerce platform capabilities to transform e-commerce and sales.
•How digital platforms reduce friction in team collaboration and improve the quality of professional services delivery.
•That the shift toward AI-augmented work represents a paradigm change, not just tool adoption, in how consulting firms compete.

What to do about it

→Audit your current AI and digital platform investments to ensure they address collaboration and upskilling, not just automation.
→Evaluate strategic partnerships with technology platforms that extend your firm's service offerings in high-growth verticals like commerce.
→Communicate to your teams and clients that digital transformation is about enabling new kinds of work, not replacing existing processes.

Who and what shows up

Warren Tomlin

Managing Partner, EY

Articulates the strategic rationale for the Shopify alliance and frames digital transformation as enabling fundamentally new kinds of business work.

Questions this channel answers

Q

How are AI and digital tools transforming professional services work?

By enabling new forms of collaboration, upskilling, and client delivery that go beyond simple automation. Industry leaders at EY emphasize synergy between human expertise and artificial intelligence as the core driver of competitive advantage.

How AI and Digital Platforms Are Transforming Work at EY… →
Q

What specific technologies is EY deploying to improve client outcomes?

AI and machine learning for audit quality and tax strategy, blockchain for transparency and reliability in engagements, and advanced analytics for data-driven advisory outcomes.

Digital Tools Driving Excellence: How AI, Blockchain, an… →
Q

Why would a consulting firm partner with an e-commerce platform like Shopify?

To serve enterprise commerce clients through business transformation. Warren Tomlin frames it as enabling brands to do things they could not have done before, combining EY's consulting scale with Shopify's platform capabilities.

EY-Shopify Global Alliance with Warren Tomlin →
Topics:AI and machine learning in audit and taxBlockchain for transparency and reliabilityAdvanced analytics for advisory outcomesDigital platform adoption and team collaborationEnterprise commerce and e-commerce transformation
Themes:Digital transformation as paradigm shift, not automationHuman expertise synergized with artificial intelligenceStrategic partnerships to expand service scope and capability

Industry context

Organizations are adopting AI to enhance tax compliance and HR functions, shifting from process automation to strategic value creation through data-driven insights and human-AI collaboration.

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