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EY is a global professional services firm offering assurance, consulting, tax, and strategy services to businesses across industries and geographies. Their MarketScale channel publishes expert perspectives on capital markets, workforce trends, and the operational challenges facing enterprise leaders today. EY's content draws on the firm's global network of professionals to give B2B buyers access to informed, data-backed thinking.

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Channel Brief·EY · 7 episodes
Updated Sep 1, 2026

Professional services must embed AI as core operating model, not bolt-on tool.

EY's channel argues that digital transformation in consulting—AI, blockchain, analytics—only delivers value when woven into how teams work, not grafted onto existing processes. Evidence comes from client case studies and strategic partnerships.

EY's channel contends that AI and digital tools succeed in professional services only when they reshape core workflows and team collaboration, not when they remain peripheral automations. The channel supports this by showcasing how EY itself integrates AI into client delivery, upskilling, and operational strategy, and by reporting that industry leaders view the shift as structural rather than incremental.

Drawn from How AI and Digital Platforms Are Transforming … and 1 more →

“It's not about doing things differently in 2023, it's about doing different things.”

Warren Tomlin, Managing Partner at EY

By the numbers

Budget constraints

now outpace regulatory complexity as tax leaders' top challenge

What the channel argues

InsightTelecom companies adopt AI to manage rising sophistication and scale of AI-driven threats.→
InsightTax and finance leaders face talent scarcity alongside budget pressure and regulatory complexity.→
InsightEY applies AI and machine learning to enhance audit quality and tax strategy effectiveness.→
InsightAI integration at EY represents paradigm shift, not mere automation, enabling new collaborative models.→
InsightEY-Shopify alliance combines consulting scale with commerce platform to enable new brand capabilities.→

What you'll learn

•Telecom security leaders are reconceiving defense strategies to include AI-driven solutions in response to evolving threats.
•Budget constraints have overtaken regulatory complexity as the primary pressure point for tax and finance leaders.
•Blockchain and advanced analytics are being applied to increase transparency and drive data-driven outcomes in professional services.
•Strategic alliances like EY-Shopify focus on enabling transformative business outcomes, not simply layering technology onto existing operations.
•The future of consulting depends on synergy between human expertise and artificial intelligence, not replacement of one by the other.

What to do about it

→Map your core workflows and identify where AI can reshape collaboration and delivery rather than merely automate existing tasks.
→Audit your tech partnerships and alliances to ensure they enable new capabilities your brand could not have pursued independently.
→Assess your talent and budget constraints, then prioritize digital tools that directly address your organization's stated top challenge.

Who and what shows up

Warren Tomlin

Managing Partner at EY

Framed the EY-Shopify alliance as business transformation, not technology integration, and argued partnerships enable new capabilities rather than incremental changes.

Questions this channel answers

Q

How should telecom companies approach rising AI-driven cyber threats?

Telecom security leaders are reconceiving strategies to include AI-driven solutions, leveraging AI in security operations to manage the evolving threat landscape.

Vision to Value: Adopting AI cyber defense in telecom →
Q

What are the biggest pressures facing tax and finance leaders today?

Budget constraints have overtaken regulatory complexity and talent shortages as the primary challenge, though talent scarcity and fragmented data remain significant pressures.

Vision to Value: How disruption is testing tax and finan… →
Q

How are digital tools transforming professional services delivery?

AI, blockchain, and analytics enhance audit quality, tax strategy, and advisory outcomes. The shift represents a paradigm change in how firms operate, not just surface-level automation.

Digital Tools Driving Excellence: How AI, Blockchain, an… →
Q

Why would a professional services firm partner with an e-commerce platform?

EY partnered with Shopify to enable business transformation and new brand capabilities in commerce and sales that neither firm could deliver independently.

EY-Shopify Global Alliance with Warren Tomlin →
Topics:AI-driven cyber defenseTax and finance operations transformationBlockchain and analytics in professional servicesAI and digital platform integrationE-commerce and commerce transformation
Themes:Digital transformation as structural organizational change, not incremental automationStrategic technology partnerships unlock new competitive capabilities beyond single-vendor solutionsHuman expertise and AI synergy as the operating model of future professional services

Industry context

Enterprise AI spending now exceeds $630 billion globally by 2028, with over 40% directed at digital strategy and transformation roadmap execution. Organizations are shifting from incremental automation to structural reimagining of processes in AI-native architectures.

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