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Global professional services insight for enterprise decision-makers.

EY is a global professional services firm offering assurance, consulting, tax, and strategy services to businesses across industries and geographies. Their MarketScale channel publishes expert perspectives on capital markets, workforce trends, and the operational challenges facing enterprise leaders today. EY's content draws on the firm's global network of professionals to give B2B buyers access to informed, data-backed thinking.

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Channel Brief·EY · 5 episodes
Updated Aug 26, 2025

AI and Digital Tools Reshape Professional Services Work

EY argues that AI, blockchain, and analytics are fundamentally transforming how professional services firms collaborate, deliver client value, and compete. The channel offers real-world examples and industry leader perspectives on this shift.

EY's channel thesis is that digital tools—particularly AI, blockchain, and analytics—are not merely automating tasks but fundamentally restructuring how professional services work gets done. The content positions this shift as a structural competitive advantage, backed by interviews with industry leaders and EY's own client engagements showing measurable improvements in audit quality, tax strategy, and advisory outcomes.

Drawn from Digital Tools Driving Excellence: How AI, Bloc… and 2 more →

“It's not about doing things differently in 2023, it's about doing different things.”

Warren Tomlin, Managing Partner at EY

By the numbers

0

specific ROI or adoption metrics disclosed in channel

What the channel argues

InsightAI and machine learning enhance audit quality and tax strategy effectiveness at EY.→
InsightBlockchain technology improves transparency and reliability in client engagements.→
InsightAI integration extends beyond automation to reshape team collaboration and client delivery models.→
InsightDigital platforms enable new upskilling initiatives to help professionals adapt to evolving technology.→
InsightEY formed a global alliance with Shopify combining consulting scale with commerce platform capabilities.→

What you'll learn

•AI is being deployed across audit, tax, and advisory services to enhance quality and outcomes, not just reduce headcount.
•Professional services firms are using digital platforms to upskill teams and fundamentally change how work is delivered.
•Strategic alliances like EY-Shopify combine legacy consulting capabilities with specialized platform strengths to serve new client transformation needs.
•Blockchain and advanced analytics create competitive differentiation by improving transparency and enabling data-driven decision-making for clients.

What to do about it

→Map where AI and advanced analytics can improve audit, tax, and advisory quality in your firm, then invest in upskilling teams to use those tools.
→Evaluate strategic alliances with platform-native companies to expand service offerings and enter new markets without building from scratch.
→Build digital-first collaboration workflows that reduce friction between teams and accelerate time-to-insight for clients using AI-augmented platforms.

Who and what shows up

Warren Tomlin

Managing Partner, EY

Articulated the strategic rationale for the EY-Shopify alliance as business transformation rather than technology partnership.

Questions this channel answers

Q

How are professional services firms using AI beyond automation?

EY applies AI and machine learning to enhance audit quality, tax strategy effectiveness, and advisory outcomes. The shift represents a paradigm change in how teams collaborate, upskill, and deliver client value, powered by synergy between human expertise and artificial intelligence.

Digital Tools Driving Excellence: How AI, Blockchain, an… →
Q

Why would a consulting firm partner with an e-commerce platform?

According to Warren Tomlin, it is about business transformation, not just technology. The EY-Shopify alliance combines EY's consulting scale with Shopify's commerce capabilities to enable clients to do things with their brand they could not do before.

EY-Shopify Global Alliance with Warren Tomlin →
Q

What role do blockchain and analytics play in client outcomes?

Blockchain technology improves transparency and reliability in client engagements, while advanced analytics enable more data-driven advisory outcomes.

Digital Tools Driving Excellence: How AI, Blockchain, an… →
Topics:AI and machine learning in audit and taxBlockchain for transparency and reliabilityAdvanced analytics and data-driven advisoryDigital platform adoption and upskillingE-commerce and business transformation (Shopify alliance)
Themes:AI as structural competitive advantage, not automationHuman expertise amplified by digital platformsStrategic alliances bridging legacy consulting and platform economics

Industry context

Executives increasingly recognize AI's strategic importance, yet many lack coherent strategy, necessary infrastructure, and trust in AI systems. This gap between awareness and implementation capability is reshaping how organizations approach digital transformation.

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