Director of Innovation & Emerging Markets
Brian Urban
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
Healthcare transformation requires patients and social determinants, not just technology
Urban argues that healthcare's technology adoption crisis stems from treating digital tools as solutions rather than enablers—real transformation requires centering patient agency, addressing social determinants of health, and fundamentally restructuring how clinical and business decisions are made. He contends that conventional medical training, fragmented digital health ecosystems, and provider burnout are systemic barriers that no single technology can solve without concurrent shifts in organizational culture, equity commitment, and workforce development.
20,000+
mental health apps exist without clinical efficacy standards
“Patients themselves are becoming the driving force behind healthcare transformation, not passive recipients.”
Rebel Healthcare: The True Patient-Led Journey Toward Improving Healthcare
Core barriers to healthcare transformation and their systemic scope
SHARE
100M+
Americans trapped in medical debt requiring financial reform
Healthcare leaders struggle to navigate the fragmented digital health landscape, but technology evaluation remains ad hoc.
Let's Address the Big Panda in the Room…Panda Health, That Is!
Population health initiatives miss critical health disparities rooted in social determinants when applied one-size-fits-all.
Population Health is Becoming Precision Community Health
“Conventional medical training may inadvertently contribute to the chronic disease epidemic.”
Connect with Brian Urban
Healthcare
Revolutionizing Drug Development: The Patient Voice is Leading the Way!
Patient insights are fundamentally reshaping how pharmaceutical companies design and develop new treatments from the ground up
Doctor Doug Will See You Now!
A physician-leader explains how technology and personalized care are transforming mental health delivery at scale
Is the Boom of Digital Health Really Booming?
Behind the hype, healthcare leaders grapple with whether technology adoption is delivering real results or just promises
The Future Design of Cancer Patient Advocacy is Here!
Oncology leaders are reshaping how patients receive support, shifting focus from treatment alone to holistic, compassionate care throughout their journey
Miami Healthcare Rethink Tech Tour
Healthcare leaders convene in Miami to reveal how social determinants are reshaping clinical strategies and technology investments
The Dynamic Duo Helping MSK Populations!
Strategic partnerships are reshaping how healthcare systems deliver integrated care for musculoskeletal conditions nationwide
How Do You Make an Impact in Healthcare? You Get a Damn Good Chief Impact Officer!
Healthcare leaders are redefining success by embedding impact measurement into their core operations and strategy
Rebel Healthcare: The True Patient-Led Journey Toward Improving Healthcare
Patients themselves are becoming the driving force behind healthcare transformation, not just passive recipients of care
Naval Flight Surgeon to Family Doc…The Journey of Dr. Otten!
A former military flight surgeon reveals how patient relationships and personal burnout sparked a healthcare transformation movement
Boston Medical Center is Leading the Way in Social Impact
The healthcare system is recognizing that true health outcomes require tackling poverty, housing, and education alongside medical treatment
How a Futurist Sees Healthcare Being Delivered!
A futurist reveals how emerging technologies and new business models could reshape global healthcare delivery and access
Let’s Address the Big Panda in the Room…Panda Health, That Is!
Healthcare leaders struggle to navigate the fragmented digital health landscape, but one company is simplifying how systems evaluate and adopt solutions
AI in Medicine: Will ChatGPT be the New MD?
Healthcare leaders weigh whether artificial intelligence will reshape physician roles rather than replace them entirely
HIMSS 2024: Robin Goldsmith on Bridging Health Equity Gaps Through Digital Transformation
Technology leaders are leveraging digital tools to address longstanding disparities in healthcare access and outcomes across communities
Advancing Workforce Development and Health Equity: HIMS 2024 with Geoffrey Roche
Healthcare leaders are discovering that solving workforce shortages is essential to closing health equity gaps across vulnerable populations
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
Technology-augmented physicians are reshaping medical practice by merging AI, robotics, and human expertise into a more precise healthcare delivery model
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
A pediatric doctor's unexpected pivot reveals how clinical expertise is reshaping healthcare technology from the inside out
Got a Healthcare IT Renovation Project? We Have a DIY Book for You!
Healthcare leaders navigating digital transformation and cybersecurity threats can now turn to a practical guide for executing complex IT renovation projects
Advancing Health Equity Through Digital Innovation: Insights from Dr. Bryan O. Buckley at HIMSS 2024
Healthcare leaders are leveraging digital tools and social needs screening to close equity gaps and deliver whole-person care
HIMSS 2024: Revolutionizing Healthcare Through The Digital Transformation of Behavioral Health with Dr. Jaqueline Naeem
With over 20,000 mental health apps flooding the market, healthcare leaders grapple with ensuring clinical efficacy and regulatory clarity in behavioral tech
Health Equity is Science with a Moral Compass!
Addressing health disparities requires healthcare innovation guided by ethical principles, not data alone
HIMSS 2024 with Nicole Clawson: The Future of Rural Healthcare
Rural hospitals are adopting new technologies to tackle revenue challenges and serve their most vulnerable patients better
It’s About Time Healthcare Had a Geek Squad
Healthcare providers are discovering that specialized tech support could unlock better patient outcomes in home-based care settings
Rhythms of Change: A Mixtape for Health Equity
Leaders are reimagining healthcare delivery to dismantle systemic barriers and reach communities historically left behind
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
A cardiometabolic care platform transforms how patients manage their health through accessible virtual clinics
Great Tech, with Good Heart…Uber Health & DUOS Bring the Love
Technology companies are redefining what compassionate healthcare delivery looks like for underserved Medicare and Medicaid populations
How Do You Tailor Healthcare Affordability?
A healthcare CEO shares how personalized financial solutions can ease the burden on both patients and providers
Everyone’s Health Needs a Great Sidekick…Sidekick Health is Here!
Poor medication adherence is costing lives, but digital tools are helping healthcare systems deliver more patient-centric care
Population Health is Becoming Precision Community Health
Healthcare leaders are discovering that one-size-fits-all initiatives miss critical health disparities rooted in social determinants
Meanwhile Back in The Lab…The Modern Digital Laboratory, That is!
Healthcare providers are ditching microscopes for AI-powered diagnostic tools that could reshape how cancers are detected and treated
AI Meets Healthcare: How PurpleLab is Harnessing Healthcare Data for Better Patient Outcomes
Healthcare companies are leveraging AI-powered data analytics to tackle antibiotic resistance and transform patient care delivery at scale
Let’s Give Healthcare Consumers a Clean Slate!
Over 100 million Americans trapped in medical debt are pushing the healthcare industry toward radical financial reform
3 Executives, 1 Mission – Improve Member Lives!
Healthcare leaders tackle the dual challenge of delivering quality care while managing rising costs in an increasingly complex industry landscape
Let’s Super Charge Care Management
Advanced AI tools are enabling healthcare providers to coordinate patient care more efficiently while reducing costs and improving outcomes
Getting Bio, Socio, Psych with It: How Holon Health’s Holistic Care Model Supports Substance Abuse Patients
Integrated care addressing biological, social, and psychological factors is reshaping how providers support patients with substance use disorders
Personalized, Tech-Driven Care is the Key to Revolutionizing COPD Management
Virtual care models and connected devices are enabling clinicians to deliver individualized treatment plans that improve outcomes for respiratory disease patien
The Key to Enhancing Healthcare Delivery for Millions? Transforming Medicaid with Technology
Medicaid leaders are discovering how modernized systems can streamline enrollment and better serve vulnerable populations across the country
Healthcare Transformation Begins with Holistic Integration: Embed Socioeconomic Data into EHRs Now!
Healthcare leaders can reduce disparities and improve outcomes by embedding social determinants directly into patient records
Beyond the Walls: Healthcare Outside the Doc’s Office
Healthcare's biggest innovations are happening outside traditional clinical settings, reshaping how patients receive care
Tackling Health Equity: Winning in Healthcare is Not for the Faint of Heart
Healthcare leaders must confront systemic barriers to serve marginalized communities effectively and equitably
Healthcare and Housing: Raising the Roof on Healthcare, Literally!
Housing stability emerges as a critical yet overlooked lever for improving patient outcomes and reducing healthcare costs
Patient-Centric Care Thrives on Blending Simplicity with Technological Advances
Healthcare providers must balance digital innovation with accessible, human-centered care to meet evolving patient expectations
Gonna Party Like Healthcare Technology is Not From 1999
Healthcare providers are struggling to modernize systems while patient demand for digital health access continues to surge
Pioneering Healthcare Change: Enhancing Rare Disease Management Using Non-Clinical Data
Patient advocates are reshaping rare disease care by layering socioeconomic insights into treatment strategies beyond traditional clinical approaches
Verizon Healthcare: Beyond Boundaries with Security, Systems, and Connectivity
Healthcare organizations must integrate comprehensive security, unified systems, and resilient connectivity to defend against escalating cyber threats
Patient Experience, the Most Valuable Investment Healthcare Leaders Can Make
Healthcare leaders who prioritize patient experience see measurable returns that extend far beyond satisfaction scores
SaaS Platforms in Healthcare: Shaping the Future with Advanced Data Exchange and Virtual Care
Advanced software tools are reshaping how healthcare organizations exchange data and deliver patient care at scale
Revolutionizing Medicare Advantage: Alivi’s Tech-Driven Approach
A FinTech veteran applies cross-industry innovation to unlock personalized benefits in Medicare Advantage plans
Revolutionizing Healthcare: Addressing Loneliness and Social Health with Papa
A growing number of healthcare providers are recognizing loneliness as a clinical health crisis that demands systemic intervention
What is a Data Hippie?
A healthcare economist challenges conventional thinking by bringing counterculture philosophy to pharmaceutical data and healthcare policy
He’s Here, He’s There…Virtual Care Everywhere
Healthcare providers are leveraging remote care platforms to reach patients with complex conditions while improving access and clinical outcomes across specialt
Person First, Then Patient…The Real Human-Centered Design
Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems
The Wave of Technology Startups is Driving Innovation, Which is Revolutionizing Healthcare
Emerging healthcare companies are solving critical industry challenges by leveraging technology to meet the needs of aging populations and chronic disease manag
From Disney to Cancer Survivor to CEO: Who is Shawn Nason?
A Disney Imagineer turned healthcare CEO shares how personal hardship and creative vision are reshaping patient experiences
Healthcare Startups Need More Than Innovation
Strong leadership and visionary direction separate breakthrough healthcare ventures from those that stall despite solid technology
Next Level Innovation Requires Next-Level Data—and Courage
Healthcare leaders must embrace data-driven decision-making to overcome institutional barriers and reimagine patient care delivery
Beyond Healthcare, How Nurses Have Shaped Modern Society
Nursing's influence extends far beyond hospital walls to reshape policy, culture, and social movements across generations
Art is Helping Remake Medicine
Creative expression is reshaping how healthcare providers approach patient wellness and recovery
The Impact of SaaS Platforms on Modern Healthcare Practices
Cloud-based software solutions are fundamentally reshaping how healthcare organizations deliver patient care and manage operations at scale
Part Pharmacist, Part Business Leader…All About That Data!
A pharmacist turned healthcare leader reveals how data analytics is reshaping patient outcomes and clinical research strategy
Next Generation Rural Healthcare is Here: How the Practice of Medicine is Changing and Why
Technology and innovation are reshaping how doctors reach patients in remote areas, but new obstacles emerge alongside solutions
Accelerating Access to Medicine Through Research, Collaboration, and Innovation
Healthcare leaders are bridging systemic gaps between groundbreaking research and underserved communities through coordinated innovation
Improving Health Equity Takes a Village and Creative Risks
Organizations willing to challenge conventional approaches are discovering breakthrough solutions to persistent healthcare disparities
How a Calling Has Led to the Evolution of Primary Care in the US
A shift toward outcome-focused care is reshaping how providers deliver services and compete for growth in America's healthcare market
How Lived Experiences Creates a Servant Leader
Personal challenges reshape how healthcare leaders champion patient needs above all else
Healthcare Needs a Public Health Athlete on Every Team!
Closing health equity gaps requires dedicated professionals who understand population health beyond traditional clinical settings
How Data Can Revolutionize Healthcare Research and Innovation
Healthcare providers are racing to harness analytics as the sector's data market approaches $54 billion by 2027
The Evolution of IT and Healthcare…Where do we go from here?
Healthcare leaders grapple with fragmented data systems while patients struggle to access their own medical records
Influence and Connection across Healthcare starts with a VOICE
Healthcare leaders who master authentic communication unlock influence that transforms industry conversations and relationships
Technology and Humanity Are Fueling Advances in Health Equity
Human-centered innovation is closing critical gaps in healthcare access and outcomes across underserved communities
Living the Mission in Health and Business to Achieve Health Equity
Healthcare leaders face a trillion-dollar wake-up call if they don't address the growing disparities dividing their industry
Building Trust Through Education and Data Innovation
Organizations leverage data insights and education to bridge healthcare disparities affecting underserved communities
Building Daily Routines: Structure Fuels Personal and Professional Purpose
Intentional daily habits bridge the gap between professional ambition and personal fulfillment for high-performing leaders
Looking Beyond Profit to Harness Technology and Influence for Purpose in Healthcare
Healthcare leaders are redefining success by channeling technology and influence toward meaningful social impact rather than revenue alone
The Voice of the Patient… Heard Through the Megaphone of Data
A healthcare leader shares how capturing and analyzing patient data can transform clinical decision-making and close outcome gaps across populations
Understanding Generation 2.0 Health Equity
Leaders in healthcare explain how strategic health equity initiatives are reshaping care outcomes for underserved populations
Professional AV
Education Technology
Health Equity is Earned and Learned!
Bridging healthcare disparities requires intentional education and sustained commitment from clinical and organizational leaders
The Visionary Work That Led Dr. Christopher King to Becoming Georgetown’s Inaugural Dean, School of Health
A health education pioneer charts a new course for medical training by prioritizing equity and social determinants in the classroom
What is MarketScale
These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?