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Advancing Health Equity Through Digital Innovation: Insights from Dr. Bryan O. Buckley at HIMSS 2024

At HIMSS 2024, Dr. Bryan O. Buckley discussed how healthcare organizations are using digital tools and social determinants of health (SDOH) screening to advance health equity and deliver whole-person care. The conversation highlights practical strategies for closing equity gaps through technology-enabled interventions. Brian Urban of EY facilitated the dialogue, connecting innovation with real-world equity outcomes.

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By Brian Urban · Advancing Health EquityBrian UrbanDr. Bryan O. BuckleyFinthrive
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Key takeaways

01

Digital tools and SDOH screening are central to closing health equity gaps in modern care delivery.

02

Whole-person care frameworks require integrating social needs data alongside clinical data to be effective.

03

Health system leaders at HIMSS 2024 are increasingly prioritizing equity-focused digital innovation strategies.

During the 2024 HIMSS Conference, an annual highlight for digital health innovators, Dr. Bryan O. Buckley, the Health Equity Director at NCQA, shared transformative insights on advancing health equity in digital healthcare. This interview, conducted by Healthcare Rethink host Brian Urban, delves into the strategies that can reshape healthcare delivery through technology and equity.

Dr. Buckley highlighted the significant strides in health equity, especially in integrating digital tools and social needs screenings into healthcare plans. With a focus on whole-person care, the conversation shed light on the evolving landscape of health equity and its increasing incorporation into mainstream healthcare frameworks.

Health equity is more than just a regulatory requirement but a core element of healthcare delivery.

Dr. Buckley's biography adds a rich context to the discussion. As the Health Equity Director at NCQA, he has spearheaded initiatives that ensure health equity is more than just a regulatory requirement but a core element of healthcare delivery. His leadership in developing health equity accreditation programs has seen wide adoption, signaling a robust future for equitable healthcare practices. At HIMSS 2024, Dr. Buckley shared how these programs are expanding and playing a crucial role in digital health transformation, emphasizing the necessity of a unified approach to tackling health disparities.

Throughout their conversation, Dr. Buckley reiterated the importance of holistic approaches to healthcare, where technology meets human needs. Integrating social needs data into Electronic Medical Records (EMRs) and the strategic deployment of community health workers are pivotal in creating a healthcare environment that addresses all facets of a patient's life. This approach enhances the quality of care and ensures that health equity is a foundational element of the healthcare ecosystem.

Integrating social needs data into Electronic Medical Records (EMRs) and the strategic deployment of community health workers are pivotal in creating a healthcare environment that addresses all facets of a patient's life.

As healthcare continues to evolve, the insights from leaders like Dr. Bryan O. Buckley at forums like HIMSS 2024 are invaluable. They not only illuminate the path forward but also inspire other healthcare professionals to integrate these transformative practices into their operations, paving the way for a healthcare system that is equitable, efficient, and holistic.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Experts

Brian Urban
Brian Urban

Principal, Healthcare Consulting at EY

Brian Urban is a principal in EY's healthcare consulting practice, focusing on health equity, innovation, and the intersection of technology and care delivery. He works with health systems, payers, and community organizations to advance whole-person care strategies. Urban is also a podcast host and thought leader frequently featured at major healthcare industry events.

DB
Dr. Bryan O. Buckley

Healthcare Executive / Health Equity Leader

Dr. Bryan O. Buckley is a physician executive and health equity advocate who spoke at HIMSS 2024. He focuses on leveraging digital innovation and social needs screening to address health disparities and advance whole-person care delivery.

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