From Disney to Cancer Survivor to CEO: Who is Shawn Nason?
Shawn Nason, a former Disney Imagineer and cancer survivor, shares how his unique background in creative design and personal health challenges have shaped his mission to transform patient experience in healthcare. As founder and CEO of MOFI, he applies human-centered design principles to solve some of healthcare's most persistent experience problems. His story illustrates how empathy, lived experience, and imaginative thinking can drive meaningful innovation in an industry often resistant to change.
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Key takeaways
Shawn Nason's background as a Disney Imagineer informs his human-centered approach to redesigning patient experiences in healthcare.
His personal journey as a cancer survivor deepened his empathy and commitment to improving how patients navigate the healthcare system.
Through MOFI, Nason applies creative and design-thinking methodologies to help healthcare organizations become more consumer-focused.
In the latest episode of Healthcare Rethink, a FinThrive podcast host, Brian Urban, engages with Shawn Nason, a maverick who brought a Disney-inspired vision to healthcare. Nason, the founder of MOFI, a former Disney Imagineer, and a cancer survivor, shares his transformational journey, advocating for patient-centric experiences.
Shawn Nason's unconventional career—morphing from a Disney Imagineer to a healthcare CEO—is a testament to innovation's power in healthcare. On Healthcare Rethink, Nason discusses with Urban how his diverse experiences, including his battle with cancer, have shaped his approach to improving patient care. Nason, who once created magic under Cinderella's Castle, now seeks to sprinkle some of that Disney fairy dust on the healthcare industry. With his emphasis on human experience, Nason challenges traditional healthcare models, advocating for a system where patient experience is paramount. His insights reveal a pressing need for transformative thinking, mirroring Disney's ethos of creating memorable experiences to address the complexities of healthcare delivery.
His insights reveal a pressing need for transformative thinking, mirroring Disney's ethos of creating memorable experiences to address the complexities of healthcare delivery.
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
