Skip to content
‹ Back to IndustriesHealthcare

Advancing Workforce Development and Health Equity: HIMS 2024 with Geoffrey Roche

At HIMS 2024, Brian Urban and Geoffrey Roche discuss the intersection of workforce development and health equity, arguing that addressing healthcare staffing shortages is a prerequisite for improving outcomes in vulnerable populations. The conversation highlights systemic barriers that limit diverse talent pipelines and explores strategies organizations can adopt to build more equitable and resilient healthcare workforces.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Urban · · Brian UrbanFinthriveGeoffrey RocheHealth Equity
Share

Key takeaways

01

Workforce shortages disproportionately impact underserved communities, making talent development a health equity imperative.

02

Sustainable health equity requires intentional investment in diverse healthcare workforce pipelines.

03

Organizational and policy leaders must align workforce strategy with social determinants of health goals.

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Healthcare Rethink host Brian Urban sought out innovators and experts at HIMSS 2024 to discuss workforce development and health equity. Urban sat down with Geoffrey Roche, the Director of North America Workforce Development at Siemens Healthineers and host of the Holistic Leadership podcast, to delve into pressing healthcare topics, including workforce development and health equity. The conversation illuminated the crucial role of the workforce in addressing social determinants of health and advancing equity.

During this session, Roche highlighted Siemens Healthineers' strategic initiatives to combat healthcare workforce shortages and enhance health equity. He discussed innovative partnerships, like the one with the Urban League of Metropolitan St. Louis, designed to mentor and train youth from underserved communities, thereby addressing key social determinants of health. Roche also shared his perspectives on policy impacts, the integration of mental health care, and the promising future of healthcare technology. The podcast provided a comprehensive overview of current challenges and pioneering efforts in healthcare, reflecting on the broader implications for policy, technology, workforce development, and health equity.

Geoffrey Roche is the Director of North America Workforce Development at Siemens Healthineers, where he spearheads initiatives focused on workforce challenges and health equity. He is also the host of the podcast "Holistic Leadership: The Future of Work & Education in Healthcare," available on MarketScale. This platform allows him to explore further topics related to healthcare innovation and leadership, emphasizing the integration of work and education in healthcare. A seasoned professional with a rich healthcare administration and policy background, Roche continues to make significant contributions to the field, both in practice and through engaging discussions on his podcast.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Medicus report projects 24% more surgery center cases and 2027 anesthesiology, GI shortages

Medicus report projects 24% more surgery center cases and 2027 anesthesiology, GI shortages

Ambulatory surgery center volumes are projected to rise 24% over the next decade, with anesthesiology and gastroenterology shortages projected for 2027. That puts potential staffing constraints early in the growth period, so operators planning coverage may find the nearer 2027 date sets the pace.

  • 01A 24% ten-year forecast and a 9% forecast for 2023 to 2028 measure different windows; check the time frame and start year before putting either in a budget.
  • 02With about nine in ten ASCs at least partly physician-owned, a staffing gap could hit physician owners directly as clinicians and investors.

Oct 30, 2026

TheraPanacea's CEO says software, not hardware, will scale radiotherapy

TheraPanacea's CEO says software, not hardware, will scale radiotherapy

TheraPanacea CEO Nikos Paragios said at ASTRO 2026 in Boston that vendor-agnostic AI software like ART-Plan can raise radiotherapy throughput on existing machines. A February 2025 Lancet Oncology study puts the global linac shortfall at 30%, with 36 of 181 countries owning no linac, limiting how far software alone can go.

  • 01A February 2025 Lancet Oncology study found a global median Linac Shortage Index of 130, a 30% capacity shortfall, and 36 of 181 countries with no linac at all.
  • 02Bundled adaptive systems already exist: Varian’s Ethos won FDA clearance in February 2020 and RaySearch demoed automated replanning at ASTRO, but buyers still need to validate acceptability and sign-off workflows.

Oct 29, 2026

Berg Insight expects 160 million home medical monitors in care programs by 2030

Berg Insight expects 160 million home medical monitors in care programs by 2030

Prescribed connected home medical monitors are forecast to grow from 92.7 million in 2025 to 159.7 million by 2030. Fastest growth is in diabetes, remote ECG and medication compliance, spread across many suppliers. Berg and IoT Business News argue value depends on integrating data into workflows.

  • 01159.7 million prescribed home medical monitors expected by 2030, growing at 11.5 percent annually from 92.7 million in 2025.
  • 02Sleep therapy is the largest connected segment, followed by diabetes with 19.5 million connections at end of 2025, with fastest future growth in diabetes, remote ECG and medication compliance monitoring.
  • 03Clinical value increasingly depends on integrating data across devices into workflows: vendors combine hardware, software, analytics and interoperability with existing healthcare systems.

Oct 26, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Experts

Brian Urban
Brian Urban

Principal, Health Sciences & Wellness at EY

Brian Urban is a principal at EY focused on health sciences and wellness, with expertise in healthcare innovation, workforce development, and health equity. He engages with industry leaders through thought leadership content and conferences to explore systemic challenges in healthcare. Urban is known for his work connecting workforce strategy to broader social determinants of health.

GR
Geoffrey Roche

Senior Vice President, Workforce Development

Conexus MedStaff / National Health Foundation

Geoffrey Roche is a recognized healthcare workforce development leader and national speaker focused on advancing health equity through talent pipelines and community-based workforce strategies. He has held senior roles at major healthcare organizations and advocates for systemic changes to address workforce shortages in underserved communities. Roche is a frequent contributor to policy discussions around healthcare labor and equity.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512