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Person First, Then Patient…The Real Human-Centered Design

Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

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By Brian Urban · Brian UrbanDesigning for Health: the Human-centered ApproachDr. Craig JosephFinthrive
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Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

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At a time when healthcare faces the dual challenge of escalating costs and the need for personalized care, human-centered design stands out as a critical solution. Studies reveal that human-centered design approaches in healthcare can lead to a significant reduction in healthcare costs. This approach, prioritizing individual patient experiences and needs, marks a crucial evolution in healthcare, offering a path to improve patient outcomes and make healthcare systems more efficient and cost-effective.

human-centered design approaches in healthcare can lead to a significant reduction in healthcare costs

In the latest episode of Healthcare Rethink, a FinThrive podcast, host Brian Urban sits down with Dr. Craig Joseph, Chief Medical Officer at Nordic Global. Their discussion delves into the role of human-centered design in healthcare, drawing from Dr. Joseph's rich experience and his co-authored book, "Designing for Health: The Human-Centered Approach."

Key highlights of the episode include:

  • Seeing Beyond the Illness: Emphasizing the importance of recognizing each patient as a unique individual
  • Harmonizing Technology with Compassion: Optimizing Electronic Health Records (EHRs) to strengthen the patient-care provider bond
  • The Power of Feedback: Discussing the critical role of continuous feedback in refining healthcare systems to align with actual patient needs

Dr. Craig Joseph's transition from a computer science background to a medical professional and healthcare IT leader gives him a unique lens to view technology integration and patient care. His insights and experiences underscore the importance of human-centered design in creating healthcare systems that are not only technologically advanced but also profoundly attuned to the human element they serve.

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About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Expert

Brian Urban
Brian Urban

Director of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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