Revolutionizing Drug Development: The Patient Voice is Leading the Way!
Patient insights are fundamentally reshaping how pharmaceutical companies design and develop new treatments from the ground up
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Key takeaways
Patient insights are fundamentally reshaping how pharmaceutical companies design and develop new treatments from the ground up
Free workspace
Turn your Healthcare expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Revolutionizing drug development is pivotal in today's healthcare landscape, particularly as the patient voice grows louder and more influential in shaping therapies. The latest episode of Healthcare Rethink, a FinThrive podcast, looks at this transformative trend.
In an engaging discussion, host Brian Urban welcomes Wendy Erler, the VP of Global Patient Experience at Alexion and AstraZeneca, to explore the increasingly critical role of patient insights in drug development. Erler brings a unique perspective, having transitioned from a career in sales to a focus on patient advocacy, significantly impacting how drugs are developed and brought to market.
The conversation highlights Erler's journey through various healthcare and pharmaceutical roles, leading to her current focus on rare disease communities. These groups are more than beneficiaries of drugs but also active participants in drug research and development, often driving the funding and direction of studies. Erler emphasizes that revolutionizing drug development today requires an ecosystem approach, where patients, caregivers, and families are integral to the conversation from the outset.
Revolutionizing drug development today requires an ecosystem approach, where patients, caregivers, and families are integral to the conversation from the outset.
Erler and Urban discuss the balance between drug affordability and accessibility, a challenge that spans U.S. and global healthcare systems. Erler advocates for transparency and inclusivity in these discussions, ensuring patient experiences significantly influence drug development strategies. The dialogue extends into innovative partnerships and projects at AstraZeneca, where the integration of patient advocacy throughout the drug development process is ethical and strategic, ensuring that therapies are effective and aligned with patient needs.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
