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How a Calling Has Led to the Evolution of Primary Care in the US

A shift toward outcome-focused care is reshaping how providers deliver services and compete for growth in America's healthcare market

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By Brian Urban · · Brian UrbanChenmedDr. Gordon ChenFinthrive
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A shift toward outcome-focused care is reshaping how providers deliver services and compete for growth in America's healthcare market

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Escalating primary care costs in the United States urges a reconsideration of the traditional fee-for-service model, giving rise to a value-based care (VBC) model emphasizing better patient outcomes and cost-effectiveness. The financial potential of VBC is significant, with a McKinsey report indicating that the growth in value-based care has created approximately $500 billion in enterprise value, projected to reach $1 trillion as the sector matures​​.

The growth in value-based care has created approximately $500 billion in enterprise value, projected to reach $1 trillion as the sector matures.

At the heart of this transition lies a profound question: How can embracing value-based care, driven by economic imperatives and human-centric models, redefine primary care delivery to better meet patients' needs while ensuring financial sustainability?

In the latest episode of Healthcare Rethink, a FinThrive podcast, host Brian Urban delves into this pertinent discussion with Dr. Gordon Chen, MD, the Chief Medical Officer at ChenMed. This conversation navigates through Dr. Chen's early life, the health ordeal of his father, and how these experiences galvanized the evolution of ChenMed into a paradigm of value-based primary care.

  • The genesis of ChenMed and its evolution into a transformative care model that significantly reduces hospitalizations by 30 to 50%
  • The impact of 'The Calling,' a book that encapsulates the Chen family's journey, on the broader healthcare ecosystem
  • A unique approach to value-based care, characterized by a proactive health management strategy which sets it apart in the primary care landscape

Dr. Gordon Chen, a dedicated medical practitioner with roots tracing back to Taiwan, embodies a unique blend of cultural heritage, a rich academic journey, and an indelible commitment to innovate in primary care. His education at Brown University, followed by medical school in Miami, and the transformative experience of his father's health crisis have uniquely positioned him as a vanguard in the ongoing transition towards a more compassionate and efficient primary care model in the United States.

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About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Expert

Brian Urban
Brian Urban

Director of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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