Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Verizon Healthcare: Beyond Boundaries with Security, Systems, and Connectivity

Healthcare organizations face escalating cyber threats that require a unified approach combining robust security frameworks, integrated systems, and resilient connectivity. Verizon's healthcare-focused solutions aim to address these challenges by enabling organizations to operate securely and efficiently across complex environments. The discussion highlights how connectivity infrastructure underpins both operational continuity and patient safety.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Urban · Brian UrbanCybersecurityFinthriveHealthcare Data Protection
Share

Key takeaways

01

Comprehensive security strategies are essential as cyber threats targeting healthcare continue to intensify.

02

Unified systems and interoperability reduce vulnerabilities and improve operational efficiency across care settings.

03

Resilient, high-performance connectivity is foundational to protecting patient data and enabling modern healthcare delivery.

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

Healthcare must go beyond boundaries with security, systems, and connectivity to ensure patient and data protection that meets today's cyber threats.

Healthcare must go beyond boundaries with security, systems, and connectivity to ensure patient and data protection that meets today's cyber threats.

In light of the increasing cyber threats healthcare organizations face, it's crucial to emphasize the importance of robust security measures. In 2023, a significant surge in cyber-attacks on healthcare systems was reported, with as many as 116 million individuals impacted by significant health data breaches. This alarming statistic underscores the critical need to protect patient data and maintain the functionality of essential healthcare infrastructure.

How can companies like Verizon transform healthcare through advanced connectivity and security solutions?

In the latest episode of FinThrive's Healthcare Rethink podcast, host Brian Urban welcomes Robin Goldsmith, the Global Lead for Connected Health & Innovation at Verizon Business. This episode delves into the transformative role of Verizon in healthcare, exploring how the company is pushing the boundaries of what's possible in healthcare through innovative connectivity and security solutions.

Key points of discussion include:

  • The evolution of Verizon's role in healthcare, focusing on connected hospitals, patient experience, security, and virtual care
  • The challenges and solutions in cybersecurity within healthcare, emphasizing the importance of protecting sensitive data against increasing cyber threats.
  • The future of healthcare with Verizon's technology, including the potential impact of remote patient monitoring, 5G connectivity, and the Kuiper project on healthcare accessibility and efficiency.

Robin Goldsmith brings over fifteen years of experience in healthcare, working with various companies focused on patient experience and engagement. His transition to Verizon during the peak of COVID-19 has given him unique insights into the role of telecommunications in healthcare. Goldsmith's background in data analytics and his work on innovative healthcare solutions at Verizon highlights his expertise in this evolving field.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

Most reprocessing audit gaps trace back to training, turnover and leadership

Most reprocessing audit gaps trace back to training, turnover and leadership

Joint Commission findings on its reprocessing standard point mostly to training, turnover, leadership and missing ownership, not sterilizers. CDC epidemiologists and a 2019 review add cleaning verification and manufacturer instructions as the steps to watch. Audit people and process steps as closely as the autoclave.

  • 01Of the Joint Commission's list of reasons hospitals miss reprocessing standard IC.02.02.01, at least eight concern people, priorities and management, so competency records and a named process owner belong in the audit as much as sterilizer logs.
  • 02A structured audit tool that scores compliance step by step, as a 2020 BMC Health Services Research study did across 189 reprocessing cycles, shows where training hours should go; the Nepal hospitals scored best on cleaning and storage and worse on the steps between.

Sep 14, 2026

From Data to Decisions: Leadership, Trust, and AI in Healthcare with Dr. Julia Rehman

Healthcare leaders often struggle to convert abundant data and AI investments into actionable decisions that improve care. Dr. Julia Rehman emphasizes that effective AI integration requires human judgment in the loop, strong governance frameworks, and frontline staff engagement, especially in resource-constrained settings.

  • 01AI should target specific operational challenges like staffing, readmissions, and bed capacity, with humans retaining decision-making authority.
  • 02Few healthcare organizations have governance structures to ensure accountability, audit trails, bias monitoring, and oversight as AI adoption accelerates.
  • 03Data richness without strategic insight and human judgment informed by experience limits the value of technology investments in healthcare.

Sep 14, 2026

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Colorado Imaging Associates and TRA Medical Imaging announced Sept. 8, 2026 that they are forming Affiliated Radiology to expand physician coverage for a shared health system client, Radiology Business reported. Separately, Align Capital Partners said in late May 2026 it agreed to acquire Boise-based Heritage Imaging, a mobile diagnostic imaging provider operating in 14 states, according to Radiology Business.

  • 01Affiliated Radiology was formed by combining Colorado Imaging Associates and TRA Medical Imaging to expand physician coverage for a shared health system client.
  • 02Heritage Imaging operates mobile diagnostic units across 14 states, providing PET-CT, MRI, nuclear medicine, ultrasound and echocardiography to critical access hospitals and community clinics.
  • 03Health system sourcing teams should request service-level commitments, credentialing procedures, cross-location read routing, and PACS/RIS/EHR integration details before contracting with coverage-focused or mobile imaging arrangements.

Sep 12, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

Brian Urban
Brian Urban

Health Sciences & Wellness Innovation Leader at EY

Brian Urban is a healthcare innovation leader at EY focused on health sciences and wellness. He works at the intersection of technology, strategy, and care delivery, advising organizations on digital transformation and emerging health solutions. He is also a podcast host covering healthcare innovation topics.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512