The Future Design of Cancer Patient Advocacy is Here!
Oncology leaders are reshaping how patients receive support, shifting focus from treatment alone to holistic, compassionate care throughout their journey
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Key takeaways
Oncology leaders are reshaping how patients receive support, shifting focus from treatment alone to holistic, compassionate care throughout their journey
Get featured
Want to get featured in MarketScale Healthcare?
Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.
Cancer patient advocacy is undergoing a transformative shift as healthcare continues to evolve, making it more crucial than ever to ensure patients receive not just treatment but compassionate, personalized care. This pivotal change is the focus of the latest episode of "Healthcare Rethink," where host Brian Urban looks at the future of cancer patient advocacy with Arif Kamal MD, MBA, the Chief Patient Officer at the American Cancer Society (ACS).
He emphasizes the importance of extending life and enhancing the quality of those additional days.
Dr. Kamal shares his journey from a bereaved son to a leading voice in oncology and patient advocacy. The conversation covers critical aspects of the evolving landscape of cancer care, including integrating of personalized therapies, addressing social determinants of health, and the innovative use of technology like the ACS Cares app to meet patients where they are.
For those eager to understand how cancer patient advocacy is pushing the boundaries of traditional care, this episode offers a glimpse into a future where reducing suffering and improving the quality of life are at the heart of cancer care. Tune in to learn how the ACS drives change and what lies ahead in the ongoing fight against cancer.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
