Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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How Garrett Metal Detectors Broke New Ground With the ACE APEX Live Broadcast
The key to success in any industry is innovation and a willingness to be first on the scene, so to speak – and live broadcast has jumped up to fill a role at the forefront of relationship building, education and more. Garrett Metal Detectors recently took advantage, turning to the medium to announce the latest…
Germany Kicks Off Post-Pandemic Soccer: Business Casual
When compared to other countries, Germany was surprisingly swift in rolling out widespread coronavirus testing, and today, the nation is admired for its success in containing one of the modern world’s worst pandemics. As the country gradually withdraws from its self-imposed isolation, one monumental move forward is being eagerly anticipated by soccer fans across…
Netflix Adds Nearly 16 Million New Customers
Netflix Adds Nearly 16 Million New Customers. The streaming platform reportedly added 15.77 million paid subscribers globally, nearly doubling analysts’ estimates for the first quarter. The uptick in subscribers comes amid the ongoing COVID-19 pandemic, when many are stuck at home, watching movies and TV. Streaming platforms are one of a select few industries benefiting…
Theme Parks and Crowd Handling May Never Be the Same After the COVID-19 Pandemic
The COVID-19 pandemic makes us look at each other differently; we keep our distance, suspicious of whether others are contagious or not, isolated and atomized in our work and social lives. How will this affect our behavior after COVID-19 has come and gone? There are two theories: We might get over it and…
Bringing the Cincinnati Reds Hall of Fame Museum into the Modern Era
In 2019, the Cincinnati Reds Hall of Fame Museum underwent a significant renovation that coincided with the 150th anniversary of the team, with designers and the organization setting out to bring complete, cutting-edge solution and immersion to the 16,000-square-foot facility. The end result was a truly stunning, modern experience complete with unique storytelling elements,…
Lessons in Community and Marketing from Nintendo’s Animal Crossing: Business Casual
On this snippet from Business Casual, host Daniel Litwin decompresses with the success of Nintendo’s newest release for the Switch video game console: Animal Cross New Horizons. The quirky video game is the best performing game in both the UK and Japan, breaking record sales for stiff competition like Pokémon. Daniel argues one of…
Retail From Out of Left Field: Retail Legends
Designed for retail leaders and retail lovers alike, the RETAIL Legends podcast is designed to provoke thoughts, challenge ideas, encourage growth and, most importantly, offer leadership and insight to help retailers be both prepared and proactive to retail’s always evolving and constantly demanding needs. For a good chunk of Americans, the slow trudge out…
How COVID-19 Is Affecting the CUSA and NIT Basketball Tournaments
When Wren Baker came to the University of North Texas in 2016, he was tasked with developing an answer for a question that had plagued the university for years: what does it take to build a consistent, winning program? The question is still asked by Baker, as well as all of his counterparts at campuses…
How Drones are Redefining Journalism
It was only five years ago that CNN first used a drone to collect footage of an event. Since then, drones have become integral and imperative to CNN’s gathering of imagery, collection of data, and production of breaking stories. Perhaps no one knows the development of drones in journalism better than guest Greg Agvent, speaking…
Using the NFL Combine to Define What Data Matters: Diving Into Data
With topics ranging from the “underwear Olympics” to the impact of the Coronavirus on economics, this week’s episode of Diving Into Data with T.C. Riley is dynamic. The NFL Combine, which is nicknamed the “underwear Olympics,” is an event where athletes likely to be drafted by the NFL are assessed in-person. Riley called this the…
Discover the Truth: Miguel Ardito’s Passion for Detecting with Garrett Metal Detectors
Before working for Garrett Metal Detectors, Miguel Ardito did not realize that people metal detected as a hobby. Miguel is a jack of all trades at Garrett Metal Detectors – he’s a graphic designer, photographer and videographer for the company. However, he now understands why metal detecting is such a tight-knit community. Miguel said…
Unique AV Dynamics in Today’s Live Event and Sports Stadiums and Arenas
With 4k becoming more readily available in the home, the AV industry is feeling the pressure to create something new in the stadium setting to enhance the live experience. Stuart Reynolds, Director of Sports and Live Events for Diversified, joins host Daniel Litwin to talk about the trends in the industry that are fighting…
What Could Happen if Film Studios Owned Their Own Theaters: Ratified
On this episode of Ratified, MarketScale’s podcast on the intersection of policy and business, Voice of B2B Daniel Litwin takes a trip back in time – and to the modern-day legal battleground emerging under President Trump’s DOJ – to examine the 1948 Paramount Decision. To get you up to speed, that 1948 decision by…
How Large Scale Displays Have Impacted Modern Event Spaces
In 2019, the Chase Center in San Francisco—the new home of the Golden State Warriors—opened its doors for the 2019-2020 season. A state-of-the-art facility that takes up four-plus city blocks in the Mission Bay area, the stadium features the Thrive City exterior plaza, numerous restaurants, bars and retail spaces, and an 18,064 seating capacity with…
How the LINQ Revolutionized the Future of Las Vegas Sports Books
When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world, they turned to McCann Systems. In turn, McCann turned to Unilumin. The LINQ needed a solution for “The Book,” the venue’s brand-new sports-viewing experience designed…
XFL Uniform Sponsorships and The Future of Sports Partnerships
In many respects, the professional sports teams of the United States are lagging behind when it comes to players acting as billboards-on-legs – overseas, soccer teams plaster sponsors across the chests of their kits, and European hockey clubs often look a little like that old cooler in your garage collecting “been-there” stickers. Though the NBA…
Atari is Creating Jobs by Opening Gaming-Themed Hotels
Atari recently announced their plans to build eight hotels in the United States. The first Atari Hotel will be built in Phoenix, Arizona, with construction scheduled to break ground in 2020. Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose. According to Atari’s announcement, their “unique lodging experience”…
Kobe Bryant, Super Bowl LIV, and Major League Baseball’s Sign-Stealing Scandal: Salary Capped
Welcome to the premier episode of Salary Capped by MarketScale. This podcast takes a look at the business side of sports. At the tip-off, host Tyler Kern paid his respects to Kobe Bryant, the basketball star who lost his life in a tragic accident on January 26, 2020. The legendary Los Angeles Laker’s death…
Discover the Truth: Finding the Right Metal Detector For Beach and Land Detecting
The name Michele Maher probably doesn’t ring a bell, but metal detector enthusiasts would know her better by the nickname “Gypsy” she uses on her YouTube channel Zero Discrimination and the podcast All Metal Mode. The clever plays on words are a nod to her love for metal detecting, which led her to open…
Discover the Truth: Gold Prospecting and Dump Hunting with Metal Detectors
Maybe Carlotta Brandenburg is a lucky charm for fellow treasure hunters who seem to find one particular kind of relic when she’s around. On this episode of Discover the Truth, a Garrett Metal Detectors podcast, host Shelby Skrhak sits down with the Arizona detectorist to discuss the treasures she’s found and what others, including…
The Ramifications of the Houston Astros Cheating Scandal with John Allgood
MarketScale’s Tyler Kern was joined by the Academic Director of the Executive MS in Sports Business program at Temple University, John Allgood, to discuss the fallout of the Houston Astros’ recent cheating scandal in the world of sports business. Allgood has more than a decade of experience in professional baseball, most of it at the…
What Does it Take to Host a Super Bowl?
Some see the Super Bowl as the pinnacle game on the NFL’s yearly calendar, and others see it as an excuse to watch some hilarious commercials with their friends. But Miami’s Rodney Barreto sees it as a chance to highlight his home city. Barreto serves as the Chairman of the Miami Super Bowl Host…
XFL’s Wild Rule Changes Aimed at Giving Football a Facelift
Fans taking in the action when the XFL kicks off on Feb. 8 may not recognize the game unfolding before them. The XFL’s rules will differ from the popular NCAA game and even more significantly from its professional counterpart in the NFL, and it’s all by design. The XFL has established a unique set of…
UPDATE: Reverchon Ballpark in Dallas Gets Another Second Chance
Reverchon Park in Dallas has been a local sports staple for 100 years, and the famous ballpark has certainly seen its share of high and low points over the years. The park has been a staple in the community since its inception. *see MarketScale’s previous Reverchon Park coverage here. The legendary field has been…
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