Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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What Will the New Sustainability in Sports Look Like?
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. Powered by RedCircle As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact…
The Role of Athletes in the Business of Sports Technology
For successful companies to continue to thrive, they often find unique opportunities to diversify, while staying true to their brand. The Lululemon acquisition of fitness start-up Mirror provides such an example. A dominant fitness apparel and lifestyle brand ventures into tech—is that good business? To answer that question, professional athlete and CEO of TAGALONG, an…
Salary Capped: Does Limiting Touchpoints Mean Limiting Access within Stadiums?
Now that sports are starting up again around the globe. How do we analyze and limit the number of touch points the athletes have during the course of their visit to the stadium? When we watch a game from our TV’s we can easily forget that a stadium is really an entire village with hundreds…
Creating a More Mobile Friendly Stadium Experience: Salary Capped
It is Friday! But we have a special edition of Salary Capped. For the last several years, stadiums have been shifting the stadium experience from the traditional ticket stub and concession line experience to a more mobile friendly and contactless experience. The adoption has been slow but through the unfortunate circumstances from COVID, venues are…
Can Stadiums Automate Social Distancing?
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors powering sports into the future. The live event world is largely up in the air. Sports are looking to resume this month without fans, and conventions…
How the Nashville Predators and Bridgestone Arena Elevated Their Game Day Experience
Nashville may not seem like a traditional hockey town, but the Predators have cemented themselves as a mainstay in Music City. And, for fans heading to Bridgestone Arena for a game, the experience has become a can’t-miss night of entertainment, engagement and fun. “The reason to come down to Bridgestone Arena is that sense of…
Reinventing the Experience of Baseball: Salary Capped
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. For many families, the summer, and especially Independence Day weekend means, loading up the family in the minivan and heading to the ballpark to…
Sony and Microsoft, The Console Price Cold War: Business Casual
Powered by RedCircle While Microsoft and Sony have been more than forthcoming about the design, hardware, specs and the games for their next-gen consoles set to release this holiday season, one thing these tech veterans are holding back on is price. In this game of ‘price chicken’, a console battle is looming on the horizon—the…
Sales Disruptors: How San Jose Sharks President Jonathan Becher Is Innovating the Fan Experience Despite the COVID-19 Pandemic
Jonathan Becher, President of the San Jose Sharks, likes to say he isn’t the president of the San Jose Sharks. It’s not a tactic to avoid getting recognized at Starbucks. For Becher, it’s just the truth. His true title is President of Sharks Sports and Entertainment, with his purview extending past the National Hockey…
The Benefits of SmartCells Solutions for Physical Therapy, Athletic Training, and Rehabilitation
Physical therapists searching for new ways to reduce the impact on athletes’ joints during rehabilitation workouts may have a new tool in their arsenal with SmartCells Cushioning Technology. SATECH designed SmartCells’ training and therapy solutions with high-impact activities and intense training sessions in mind, from mats and customizable flooring options to therapeutic insoles. Chad…
Netflix Puts Trademark Boots on Space Force Name, Edging Out U.S. Military: Business Casual
Powered by RedCircle While fans and critics may be clashing about the comedic success of the new Steve Carrell and Greg Daniels Space Force series that debuted on May 29th, Netflix is apparently winning the planetary battle against the U.S. military to trademark the show’s name. Starring Carrell as a decorated general tapped to lead…
CrossFit’s CEO Scandal Put the Company and Brand on a Slippery Slope: Business Circle
Powered by RedCircle On June 10th, Greg Glassman stepped down from his position as CEO of CrossFit, and on this segment of Business Casual, Tyler Kern, Taylor Bagley, and Daniel Litwin opine on whether or not this move will be enough to ensure the future of the company as well as many of its affiliate…
Redefining Stadium Security: Salary Capped
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. A New Era of Security Throughout the various era’s of sports, key events have changed how we walk through the gates of our favorite…
Preparing for an Unexpected Year in High School Athletics: I Don’t Care
On this episode of I Don’t Care, host Kevin Stevenson discusses how high school sports have been and will be affected by COVID with Coach Lonnie Judd, Head Football Coach and Assistant Athletic Director at Moody High School in Moody, TX. Coach Judd, who is entering his first year as head coach at Moody,…
Stop Doing What Your Customers Hate
The best business model in the world is to stop doing what your customers hate. Sounds simple, right? Each day, your organization does something that frustrates customers and prevents them from becoming the true fans you’re after. Work toward solutions for those frustrations.
How Will Stadiums Balance Occupancy, Operations and Experience: Salary Capped
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future. Not Designed For This When an architect sits down to design the next great stadium, they are thinking of…
Living Live: Next-Level Game Day Production
On this episode of Living Live with Ross Video, host Tyler Kern was joined by Ross Video Director of Global Sports and Live Events Kevin Cottam. Kern and Cottam centered their conversation on a key trend in the world of sports – the persistent growth and elevation of the in-home viewing experience, its impact…
Business Casual: NFL and EA Extend Madden Video Game Contract Through 2026
Selling more than 130 million copies since it started in 1989, thus, making it one of two video sports games ever to sell more than 100 million copies, the Madden franchise will continue to be a part of the gaming world for at least the next six years. Recently approving an extension of their…
AMC’s Potential Buyout by Amazon Rocks Stocks and the Movie Industry
Cinema chains and smaller exhibitors have been thrust into a financial bind with movie theaters around the world closed due to the COVID-19 crisis. In fact, the movie theater market value has been reported to be down from $751.9 million at the end of 2019, and from $1.44 billion a year ago. AMC Entertainment…
What Theme Parks Can Learn From Disney Shanghai’s Reopening
As the world begins to open up, the future of Disney and other theme parks is uncertain. In this interview the Voice of B2B, Daniel Litwin, chats with Disney expert Ziggy Oskwarek, of ZiggyKnowsDisney.com. Ziggy, a Disney fanatic since childhood, began his blog about four years ago, providing insights and insider tips for those…
Warner Music Group Proceeds with IPO, Reflecting a Re-Stabilization of the Music Industry: Business Casual
At one time, the compact disc (CD) was so popular, so profitable that the music industry couldn’t imagine life without it…until it had to. A disruption nobody had foreseen, advances in technology are to blame for the death of the music industry’s biggest money-spinner. Spawned by file-sharing via Napster and Limewire and the launch…
A Peak at Six Flags’ Reopening Approach Mid-Pandemic: Business Casual
Six Flags Frontier City announces planned reopening for June 5th with restrictions in place to keep guests and employees safe. As businesses continue to reopen across the country, children and adrenaline junkies alike have been eagerly anticipating the reopening of the gates at their favorite amusement parks. While Walt Disney World isn’t slated for…
Are You Content With Your Content?: Diving Into Data
In this week’s episode of Diving Into Data, we explore the convoluted world of content analytics to understand how you really gauge the effectiveness of those investments. We also touch on some leadership ‘lessons learned’ from the COVID-19 outbreak and are back with another installment of Industry Rapidfire around sports and entertainment. TC also…
COVID-19’s Effect on Theaters and the Moviegoing Industry
UCLA School of Theater Film & Television Lecturer Glenn Williamson joined Voice of B2B Daniel Litwin remotely for this MarketScale interview, taking a look at how the spread of the novel coronavirus and the ensuing COVID-19 pandemic might reshape the theater and moviegoing industry as we know it. With states across the country slowly…
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