Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

Cinemark CEO Doesn’t Thinks AMC’s Release Deal Will Disrupt Exhibition Ecosystem: Business Casual

Powered by RedCircle Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

Powered by RedCircle

Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to in-home streaming. Cinemark CEO, Mark Zoradi, comments on the adverse effects this brief run time could mean for a film’s earnings and the cinema profit funnel at large.

Tyler Kern and Daniel Litwin, hosts of Business Casual, consider Zoradi’s comment in context with how viewers are consuming media today. As at-home streaming becomes the norm and the preference, going to the theater becomes a niche experience. Perhaps a shortened theater run may ultimately help drive demand and get people in theater seats.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Detroit SportsNet will carry 67 Detroit Red Wings regular-season games in 2026-27. In-market streaming runs through a Detroit SportsNet tab inside the MLB App. Some games are still reserved for national telecasts.

  • 01Source language diverges on availability: MLB.com calls in-market streaming “blackout-free,” while the Red Wings’ NHL.com FAQ warns access is “subject to National Exclusivities,” a contract detail that matters for support and subscriber messaging.
  • 02Detroit SportsNet says in-market fans can subscribe directly and stream locally televised Red Wings games in the MLB App, while the Red Wings’ NHL.com page notes availability is subject to national exclusivities and terms may apply.

Sep 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512