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Top 3 Trade Shows to Attend in January 2020
With a new year approaching, the business world is looking ahead to another slate of industry events. January is a launching pad for some of the marquee events in several industries, and what occurs at these shows can set the tone for the entire year. These events will make the most headlines this month. CES…
The NHL Winter Classic: What it Takes to Bring Outdoor Hockey to the South
Getting the site of the NHL’s southernmost-ever Winter Classic – the league’s annual outdoor hockey game that helps ring in the new year, of which the 2020 edition will be the 12th – up and running was no easy task. The Dallas Stars and Nashville Predators, divisional foes who battled in the first round of…
The Most Memorable Notes in Martin Guitar’s History
Ever since the founder of the guitar company that bears his name moved from Europe to the Lehigh Valley in 1839, C.F. Martin and the town of Nazareth, Pennsylvania have been connected. Generations later, the company is still crafting guitars in eastern Pennsylvania, not far from its original factory. In the company’s museum, Made…
Made in America: Martin Guitars
The company’s founder and namesake came to America from central Europe in 1833. After spending the first six years in Manhattan, New York he moved with his wife to the Lehigh Valley, home to a growing population of German immigrants. One-hundred eighty-six years later, guitars bearing his name are still being made in the town where he settled. …
How Augmented Reality Can Grow in Sports
Sporting arenas may be a long way away from equipping each seat with an augmented reality (AR) headset, but the technology has become part of the game day experience for many organizations. Every sport is different, as is every fan base, but every league in America is examining how augmented and virtual reality (VR)…
Randy Grimes Talks Opioids, Addiction, and Recovery – Part 1
Randy Grimes joins this episode of I Don’t Care with Kevin Stevenson for the first of a two-part interview discussing his career in the NFL, addiction to opioids, and eventual recovery. As the opioid epidemic continues to rage in the United States, Randy shares his personal story of how he found himself in the…
Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology
When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave anything going on in their real life behind. However, even in a ‘galaxy far, far away,’ amusement parks are focused on authenticity and…
Giving the Gift of Discovery this Holiday Season
It is officially gift giving season in the United States, and across the country people will be on the receiving end of gestures that could change their lives. One item that could spawn a lifetime of memories and adventure is a Garrett metal detector. Company marketing director Steve Moore has seen firsthand how these gifts…
Why Athletes Are Exercising Their Minds to Gain an Edge
A better understanding of training and development has transformed what athletes look like. While they still must stay in top shape, the edge no longer goes to whoever is simply the biggest and strongest on the field or court. Speed of foot has been measured for decades but now there are better ways to measure…
Projecting the College Football Playoff
It’s the time of year when fans of college football are glued to their TVs, desperately hoping for their teams to play well and reach the College Football Playoff. On this excerpt from Diving Into Data, TC Riley explained who the data is projecting will make the four-team playoff and why. Will it be…
Is “Authentic Reality” Next in Entertainment?
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality,…
How IPs and Technology are Delivering on Storytelling at Amusement Parks
Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available. “We have to change the way we’ve…
What to Look For at the Performance Racing Industry Trade Show 2019
Indianapolis, Indiana is home to one of the world’s most famous auto races each year, and this December it will host one of the racing industry’s signature business events. The 2019 Performance Racing Industry Trade Show will take place from December 12-14 at the Indiana Convention Center. It might not be the Indianapolis 500, but…
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the…
A Look Through the Lens: When A Sport Becomes A Science with Captain James Marko of Goliathfishing.com
Sports are, generally speaking, the first experience people have with teamwork and competition. On this episode of A Look Through the Lens podcast, Captain James Marko, charter captain and TV host of Goliathfishing.com, sat down with host Sean Heath to discuss the transformation of fishing from a leisure activity to a research-heavy career. Athletic…
How Artificial Intelligence is Solving the Problem of Bias
As 2019 comes to a close, there will be plenty of lists ranking the best of any given category. The business world is no exception. Typically these results are determined through a panel of those ‘in the know’ or a subjective survey. Now artificial intelligence is playing a role in ending the traditional survey and…
Discover the Truth: Advice for Young Metal Detector Hobbyists
You can usually spot Jocelyn Elizabeth a mile away. On a field of dozens of hobbyists using Garrett metal detectors, she’s typically the only young woman on the field with some radical shade of color in her hair. Elizabeth, the founder of Relic Recoverist, a popular YouTube channel about her relic-hunting adventures with her…
3 Essential Events to Attend at LDI 2019
Live Design International (LDI) is upon us again in fabulous Las Vegas! Previous iterations have made a splash in the Pro AV market, and this year looks to do the same. Before heading out to LDI, be sure to check out our Las Vegas Trade Show Survival Guide. One of our favorite tips on the…
The Building Blocks of a Bigger Formula 1 Brand
Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes…
Determining Marketing ROI for Esports and Emerging Platforms
Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of faith. Now though, especially in the age of social media, brands have the tools to precisely track how many eyeballs are on their…
Video Vices: The Growth of Esports in the Stadium Environment
On this podcast episode of Video Vices with Contemporary Research, Corey Dunn, Chief Creative Officer of Esports Stadium in Arlington, spoke with Tyler Kern about his personal journey from gaming fan, to eSports announcer, to Chief Creative Officer. Esports Stadium Arlington opened in November of 2018 and is the largest dedicated esports facility in…
What News To Expect at IAAPA Expo 2019
More than 1,000 leading amusement park and attraction industry companies will exhibit at IAAPA Expo 2019. The Orange County Convention Center will open on November 19 until 22 and dozens of product reveals and launches will be announced. Here are a few news events to keep an eye on during the show: SUMBA Unveil of…
How Drones are Revamping Golf Course Care
Golf is a science. The mechanics of a golfer’s swing have been broken down and reimagined for centuries, but that pales in comparison to the details of golf course management. Even the smallest of agricultural errors or neglect can render a course unplayable, leading to a financial disaster. For golf property managers and…
How a Baseball Retailer Found Its Way to the Field of Dreams
When baseball lifestyle apparel brand Baseballism opened in 2006, it was a dream opportunity for its founders, a group of former college baseball players. Thirteen years later that dream is heading to the Field of Dreams. Baseballism started as an e-commerce platform but has steadily opened brick-and-mortar locations in strategic locations that have…
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