What is the Craziest Thing Your Business Has Ever Done?

A question you can ask yourself is what is the craziest wildest thing that you've done in your business that people are gonna be talking about for years to come? Again, it goes back to creating that attention, creating that story. Every company may have a mission or core beliefs, but do you have stories that back those up, Stories that are wild, stories that are fun, stories that are different? And for us, we've been basing our company on these wild stories. Some haven't worked out as well. Some have been crazy like Flatulence fun night where we gave away whoopee cushions. That didn't work as well. But some of the wild things, we just take chances. And one of the craziest things we did is we said, all right, St. Patrick's Day is huge in Savannah. It matters to these people. Well, why don't we have fun with that? So we said, well, what could we play? And everyone plays in green jerseys and they have green beer. Could we take it to the next step? And so we came up with the idea of being the first team ever to play in kilts. And, yes, when we showed the team, they're like, are we really playing in skirts? I go, guys, they're kilts. And the whole team got on board, and I said, guys, we're gonna be the first team ever not only to play in kilts, but but to win in kilts. And, yes, we played in front of a sold out crowd in kilts, and we won on a walk off. And to this day, we still remain undefeated in kilts. And our fans talk about it. Our players talk about it. It's one of the first games to sell out because it's different. What's that different thing that you're doing that people are gonna be talking about?