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Owner of Savannah Bananas, Creator of Banana Ball, Author of Fans First & Find Your Yellow Tux

Jesse Cole

Jesse Cole is the founder of Fans First Entertainment, known for owning the Savannah Bananas. The Bananas have 1M+ fans, have sold out every game since inception, and been featured on major media outlets. Jesse is also an author and speaker, advocating for standing out and prioritizing customers and employees.

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Contributor Brief·Jesse Cole · 6 articles
Updated May 30, 2024

Abandon convention to build authentic loyalty through deliberate absurdity

Jesse Cole argues that business growth depends on rejecting industry norms and deliberately inverting conventional wisdom to create memorable customer moments. He believes that attentive listening combined with bold, unconventional action—not incremental improvement—is the only sustainable path to building devoted fanbases and competitive advantage.

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unconventional uniform choice that became marketing masterstroke

“A minor league baseball team's unconventional uniform choice became a marketing masterstroke.”

What is the Craziest Thing Your Business Has Ever Done?

Strategic approaches and their competitive impact

Transforming everyday touchpoints into memorable moments9
Abandoning tradition to build devoted fanbase9
Listening carefully and responding creatively8
Questioning conventional wisdom in your industry8
Testing customer satisfaction through adversity7

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22%Transforming everyday
Transforming everyday touchpoints into memorable moments
Abandoning tradition to build devoted fanbase
Listening carefully and responding creatively
Questioning conventional wisdom in your industry
+1 more

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industries referenced as targets for convention-challenging

Whatever is normal, do the exact opposite.

Third Inning: Whatever is Normal, Do The Exact Opposite

Leaders who question conventional wisdom gain competitive advantages that standard-setting competitors cannot replicate.

Challenge Your Industry

“Absurdity drives authentic engagement when it reflects genuine customer listening.”

Themes:Deliberate inversion of industry norms as competitive strategyTransformation of mundane touchpoints into emotional experiencesAuthentic engagement through unconventional boldness, not safe incrementalism

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