IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Good morning, Paul. Good morning, After it's a fantastic view behind us. It's first after the first day of the first marketing Techniplex marketing meeting. It's amazing. So a couple of questions. After the first day, what is the idea or insight that came through the most for you? Well, so last year was really all about driving change in the organization, and and we've really done that tremendously well as Virginia and our other leadership have have expressed to us in many Now is how do we put that change and all that we've done now into action? How do we drive results and get ourselves to where we're delivering new products, new ways of connecting with our customers, all that? So it's really about execution. How do we move ourselves forward as an Amazing. Amazing. Second question is, what did you see where there is most alignment from everything that you heard today from all the different discussions that we had? Well, there's a great alignment of kind of desire to deliver. You know, we we're all very common. We're very united in wanting to achieve these and to do it together. I see very little disconnect, if you will, between the members, and I think there's a great opportunity now for us to go out as a team that is very well aligned and to build greater alignment across the regions and the business units as we work towards that one technique. Right? Amazing. Amazing. Thank you very much. We'll ask questions we're asking everybody. Look forward to day two. Wonderful. Thanks, Alright. Thank you. You are the man.