Professional AV · Topic
Daniel Dutesco
2 articles from Professional AV practitioners
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…
IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution
Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…