Pro Av Market Trends

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

How AV Integrators Can Face the Challenge of Scaling Their Services

Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World

Demand for private travel has expanded beyond wealthy elites, reshaping the industry's growth trajectory and customer expectations

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Industry leaders share what's driving innovation across professional audiovisual markets heading into the year's largest trade show

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?

Several audiovisual market segments are positioned to reverse last year's sluggish momentum and drive meaningful recovery throughout 2024

Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns

As control rooms adopt cutting-edge AV systems, operators face mounting complexity that demands smarter management strategies to maintain efficiency