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MarketScale Mornings: Marty Turco’s Move from the Ice to the Boardroom
To retire before the age of 40 is a dream for many professionals. But for a professional athlete, working until then is a sign of lengthy career. By the time most athletes retire from their sport, they still have a lot of opportunity to pursue other professional paths off the ice, field or court….
Looking at the Future of AR and VR at AWE 2019
Photos courtesy of AWE 2019- Kelsey Floyd By now, the business applications for AR/VR have permeated almost every industry. This week an estimated 7,000-plus attendees attendees are expected to experience AWE 2019 in Santa Clara, Calif., one of the AR/VR world’s most important annual events. Day one of the event was full of different presentations…
LED SCREENS ARE THE MODERN-DAY CASINO’S ACE IN THE HOLE
With the digital generation either already attaining or quickly reaching maturity, the gaming methods of old lack the technological allure to appeal to these younger audiences. Also, new betting regulations are expanding and transforming the gaming industry in states spanning the country. With competitiveness and enthusiasm at an all-time high, casinos must be prepared to…
Is Compensation Coming to College Athletics?
NCAA President Mark Emmert has indicated that big changes could be on the horizon for college athletics. In a move that surprised many, Emmert along with the board of governors announced the formation of a working group to explore the possibility of allowing college athletes to receive compensation for use of their names, images…
An Immersive Sports Betting Experience
The Golden Nugget in Atlantic City teamed up with Absen and other partners to create an immersive sports betting experience. After the U.S. Supreme Court ruling legalizing sports betting in the state of New Jersey, the Golden Nugget Resort & Casino in Atlantic City immediately went into action to build an immersive sports betting environment….
Center Stage Returns to InfoComm 2019
Center Stage returns to the InfoComm 2019 trade show floor June 12-14, at the Orange County Convention Center in Orlando, FL. Leading thinkers and practitioners from the fields of retail, entertainment, hospitality, events, and beyond will take the stage to explore how pro AV technology contributes to better experiences. Read more at AV Network.
Building the Nike of Esports: Meet the Female Founders Who Mastered the Art of Apparel Manufacturing
Phil Knight was 24 years old when he started Blue Ribbon Sports, the company that would become Nike. Unlike Knight, who was an avid runner and sports enthusiast, Rachel Feinberg and Breanne Harrison-Pollock, both 26 years old, were not gamers but simply two best friends who unlocked the mysterious world of esports. While Nike had…
As Millions of Dollars Pour in, eSports Teams Offer Varying Visions of the Future
Tens of millions of dollars continue to flow towards top esports organizations, with Gen.G announcing a $46 million investment round Wednesday, a raise featuring money from a mix of Silicon Valley venture capital firms, figures in traditional sports and actor Will Smith. Read the full article.
After 1,000 Races What Does China Mean to F1?
Formula One swung through Shanghai, China for the circuit’s 1,000th ever race last weekend. The Chinese Grand Prix, held annually since 2004, attracts more than 100,000 fans to the track each year and showcases how far China has come in the last quarter century. Carving a New History of Racing The country has opened up…
Behind the Screens with the Dallas Stars: Method Behind the Madness
Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time,…
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation
First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible. “Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm…
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry
Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at…
Behind the Screens with the Dallas Stars: The Star Away From the Ice
It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day….
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)
It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment…
Behind the Screens with the Dallas Stars: Calling the Shots
Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control…
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly
The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick…
Leaders Driving Change at SXSW: Part Three
Keep Austin Weird. That phrase is plastered all around the state capital of Texas and its people take it to hear. The word ‘weird’ is subjective, but people in the city certainly pride themselves on individuality. On the third installment of the MarketScale SXSW Podcast Series, hear from a trio of people who have…
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done…
Decision Makers: Building the Model Program with TCU AD Jeremiah Donati
Over the last 20 years, the TCU athletic department has used a model of stability and constant progress to work its way into the national consciousness. Relegated to the Western Athletic Conference following the collapse of its home for 72 years, the Southwest Conference, the Horned Frogs worked their way back up the ladder,…
The Fastest 90 Seconds in Hockey: Celena Rae’s Sprint for Stars Fans
Live entertainment can be described as a high-wire act without a net underneath. There is no margin for error and the slightest delay can completely derail an act. For the Dallas Stars’ national anthem singer and in-game host Celena Rae, intermissions are literally a race against the clock. A typical routine requires her to…
Throwing Retail A Curveball
In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own. The teammates-turned-business-partners at Baseballism, a Portland, Oregon-based retailer founded in 2013, have defied conventional wisdom by creating…
United Nation of Fans: How the Sports Industry Can Break Global Barriers, with Darren Walls of SportsHosts
People, wherever they are in the world, can connect with each other through sports; it’s the world’s universal language that transcends all. People who love competition are passionate about it, and it provides an escape from reality unlike almost anything else. So, how is the sports industry finding ways to play on that global…
Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice
When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a…
Connectivity Will Change Sporting Events Forever
Could smart stadiums be in our future? With the increased availability of WiFi and the inevitable arrival of 5G, the future of sporting events could look a lot different. Marybeth Hall of Brown Pelican WiFi joins the podcast again this week to tell us what it was like to provide WiFi for a race…
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