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Amazon, Impossible Foods Lead Two Different Green Revolutions

In the world of B2B this week, both grocers and tech giants are going green. They are just doing it in different ways. Impossible Foods, producer of plant-based-meat meals is now available in 27 California-based Gensler’s Markets. Consumers in the rest of the country will have to wait for now, but the company does plan…

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Amazon, Impossible Foods Lead Two Different Green Revolutions

In the world of B2B this week, both grocers and tech giants are going green. They are just doing it in different ways.

Impossible Foods, producer of plant-based-meat meals is now available in 27 California-based Gensler’s Markets. Consumers in the rest of the country will have to wait for now, but the company does plan on expanding soon. For more thoughts, listen to MarketScale’s interview on the subject with University of Denver professor HG Parsa.

Amazon has long reached customers all over the world, but it will soon be doing so in carbon-neutral vehicles. The company announced it plans to have a delivery vehicle fleet of 100,000 by 2030 all running on electricity. It will begin this movement in 2021 and hopes to have 10,000 of such vehicles on the road by 2022.

Distribution is about to get significantly easier in esports. A pair of entrepreneurs raised $17 million to fund a new 24-hour esports television network set to debut in 2020.

‘VENN’ will broadcast live events, reality TV and more. For further perspective on the business of esports, stay tuned to MarketScale and check out our upcoming interview with SMU professor Gary Brubaker.

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Cvent's $1 billion AI bet aims to collapse the fragmented event tech stack into one platform

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Cvent has announced a $1 billion investment in AI-driven product development aimed at creating a cohesive platform for event and meeting management. The initiative seeks to streamline the current fragmented event technology stack. With a focus on AI, Cvent plans to introduce an integrated platform that simplifies and enhances the organization of events.

  • 01Cvent is investing $1 billion in AI-driven product development for a unified event management platform.
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Bradley Skinner has extensive experience in education, particularly in theater, where he teaches students the broad application of stage skills. He has previously served as a vice principal and values mentorship highly. Skinner has returned to teaching after various roles to continue inspiring students in the classroom.

  • 01Skills learned in theater have applications beyond the stage.
  • 02Mentorship plays a critical role in personal and professional development.
  • 03Returning to teaching allows deep engagement and influence on students.

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Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain's victory in the 2026 FIFA World Cup at MetLife Stadium not only secured them the trophy but also highlighted a $13 billion B2B commercial success. Enterprises worldwide tapped into this global event to capture significant business attention, leveraging it as a massive B2B marketing opportunity.

  • 01The 2026 FIFA World Cup generated $13 billion in commercial returns.
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  • 03Spain won the World Cup, enhancing their global sports profile.

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